WhatsApp: Advertisements will come on WhatsApp, the company will earn crores but what will happen to the user's privacy?

Meta has officially started showing ads in WhatsApp with the Updates tab. This is the first time ads are being shown inside the messaging app. Meta has introduced sponsored content through WhatsApp's "Status" feature. This is a big change in the app, as now this platform will become a source of income through advertising. The company announced this update through the official WhatsApp blog on Monday. It gave information about three new features coming in the Updates tab: Channel Membership, Promoted Channels, and Ads in Status. WhatsApp also said that the messaging app now has 1.5 billion daily users.

How will the ad work

According to WhatsApp, the platform will take very limited information of the user to show ads, such as city or country, language, etc. If you connect WhatsApp to Meta Account Center, then you will be affected by what you see on Facebook and Instagram.

How secure is your privacy
However, Meta has stressed that it is not selling users' phone number information to advertisers. According to the company, users' personal messages, calls, and group activities will remain private as before and will not be used for ads.

Meta has been trying to bring ads on WhatsApp for the last several years. In the year 2023, WhatsApp head Will Cathcart informed that work is going on on the plan of ads. Now this change has become official. Let us tell you that Meta is already earning a lot through ads on its other platform. Last year the company earned $ 160 billion.

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