Tinder will soon launch a 'Chemistry' AI feature, which will reveal who your match is based on your photo.

Tinder, the world's most popular dating app, is now preparing to use AI to find more accurate matches for its users. The company has launched a new AI feature called 'Chemistry.' This feature will analyze users' responses and photo galleries to understand their personalities and preferences. Tinder is currently testing this feature in New Zealand and Australia, but it will be rolled out globally by 2026. The company hopes this feature will not only improve matching but also help increase declining subscription numbers.
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What is Tinder's new 'Chemistry' feature?

This Tinder feature is designed to suggest suitable partners by understanding users' personalities, interests, and lifestyles. If someone's photo depicts activities like mountain climbing, surfing, or trekking, the app will try to match them with people who share similar interests. This way, the AI ​​will match not just by looking at profile photos or bios, but by understanding the entire user's behavior, so that people aren't limited to swiping, but instead feel a genuine connection.

Is Tinder's photo gallery access putting privacy at risk?

While this feature sounds great, the biggest issue with it is data privacy. Providing access to the photo gallery means Tinder can access users' personal photos, locations, friends, and even daily activities. Experts say that even if this access is granted with user permission, it's not always clear how and for how long this data will be used. This is why many people are wary of this feature.

Why is Tinder's reliance on AI increasing, and will it be successful?

Tinder's shift towards AI isn't limited to romance; it's also part of the company's financial strategy. The app's paid subscribers have been declining over the past two years, so the company is now seeking a fresh start with the technology. Tinder has already started using AI in several areas, such as warning before sending offensive messages, helping select the best photo for a profile, and providing smart prompts to initiate conversations. CEO Spencer Rascoff says that "AI will be a key part of Tinder's future." Now it remains to be seen whether AI can truly create chemistry between people or whether it will become just another algorithmic game.