Patanjali Cuts Prices Ahead of New GST Rules: Toothpaste, Amla-Giloy Juice, Ghee and More Now Cheaper

As India gears up for the implementation of the next-generation GST reforms on September 22, 2025, Baba Ramdev-led Patanjali Foods Limited has announced a major price cut across multiple product categories. The company says the move is designed to pass on the direct benefits of a simplified GST structure to consumers.

Why Patanjali Slashed Prices

The GST Council recently overhauled the tax structure by replacing the earlier four-slab system with just two slabs — 5% and 18%. However, luxury and sin goods will continue to attract a 40% tax rate.

With the reduced GST burden, several FMCG players have announced new pricing strategies. Patanjali has taken the lead, lowering prices on toothpaste, juices, ghee, personal care, and staple food products.

A Patanjali spokesperson said, “This reduction is a reflection of our commitment to delivering affordable and high-quality natural products. It also aligns with the government’s mission to make nutrition and healthcare more accessible to every household.”

Key Products That Got Cheaper

Patanjali has unveiled fresh pricing across its wide product line, making everything from oral care to groceries more pocket-friendly:

• Nutrela Soya Range: Prices of soya chunks, mini chunks, and granules have been reduced.

  • 1 kg packs now cost ₹190, down from ₹210.

  • 200 g packs are available at ₹47, earlier priced at ₹50.

• Biscuits & Cookies:

  • Milk Biscuit (35 g) is now available for ₹4.50.

  • Marie Biscuit (225 g) has dropped from ₹30 to ₹27.

• Instant Noodles:

  • Twisty Taste Noodles (50 g) now cost ₹9.35, down from ₹10.

  • Atta Noodles Chatpata (60 g) is reduced to ₹11.25, earlier ₹12.

• Personal Care:

  • Dant Kanti Natural Toothpaste (200 g) has seen a sharp cut, now priced at ₹106, instead of ₹120.

  • Kesh Kanti Hair Care range is now available between ₹89 and ₹106.

• Health & Wellness:

  • Amla and Giloy Juice bottles are cheaper by ₹6–10 each.

  • Desi Ghee (900 ml) is now priced at ₹731, down from ₹780.

• Soaps & Cleansers:

  • Neem Kanti Soap (75 g) is reduced from ₹25 to ₹22.

Impact on Consumers

The price cuts come at a time when household budgets are strained due to inflationary pressures. By reducing rates ahead of the festive season, Patanjali is not only offering immediate relief to consumers but also ensuring its products remain competitive against multinational FMCG brands.

Experts note that lowering prices in essential categories like soya, ghee, biscuits, and personal care could significantly boost Patanjali’s consumer base, particularly in rural and semi-urban markets where affordability is key.

Patanjali’s Broader Strategy

Over the past few years, Patanjali has positioned itself as a trusted brand for natural, ayurvedic, and affordable alternatives to daily essentials. With this fresh round of price cuts, the company reinforces its image as a consumer-first brand that adapts quickly to policy changes.

Industry analysts believe this move will push competitors to follow suit, especially in the FMCG and wellness segments, ensuring that GST savings truly reach the end customer.

Bottom Line

From Dant Kanti toothpaste to Nutrela soya chunks and desi ghee, Patanjali’s latest price cuts bring a wide range of products within easier reach of Indian households. With the new GST framework coming into effect on September 22, consumers can expect more such revisions across the FMCG space.

For now, Patanjali has set the tone — proving that lower taxes should mean lower prices, and ultimately, greater value for the consumer.