Meta Launches AI-Powered WhatsApp Replies for Businesses—Get 24/7 Automated Customer Support Instantly

Meta AI Feature: The standout feature of this new Business AI tool is its ability to remain active around the clock. Let’s take a look at how it functions.

Meta AI Feature: There is great news for small and medium-sized business owners who use WhatsApp Business. Meta has announced the launch of a new Business AI feature in India. With the help of this feature, businesses will now be able to answer customer queries at any time—day or night—without the need for a separate large team or additional software. The company states that this AI-based system will assist small business owners in enhancing customer service, reaching new customers, and boosting sales.

Automatic Responses Available 24/7

The most significant aspect of this new Business AI feature is its ability to stay active continuously. This means that even if a customer sends a message late at night, they will receive an immediate response. This AI system will be capable of answering common customer questions, booking appointments, gathering leads, and providing information related to products. Consequently, small business owners may find themselves less burdened by the need to constantly monitor phones or chats.

Trained on Business-Specific Information

This WhatsApp AI feature operates based on a business’s own specific data. This means that shopkeepers or companies can input details regarding their products, services, pricing, offers, delivery options, and other essential information into the system. Subsequently, the AI ​​will answer customer queries in accordance with that information. This helps save the time that would otherwise be spent repeatedly answering identical questions.

Capable of Conversing in Indian Languages

The company has confirmed that this AI will be capable of conversing in various Indian languages. This implies that customers will be able to ask questions in their preferred language, and there is a high probability of receiving responses in that same language. In the near future, UPI payment support will also be integrated into the feature, allowing customers to make payments directly within the chat interface.

AI Will Not Completely Replace Human Interaction

Although this feature is highly intelligent, business owners will retain full control over the process. If a conversation reaches a point where human assistance is deemed necessary, business owners can personally take over and handle the chat. In other words, AI will merely assist; it will not completely replace humans.

Why is this a major shift for small business owners?

In India, a vast number of small businesses stay connected with their customers through WhatsApp. According to Meta, the majority of online users in the country chat with at least one business every week. Consequently, for small business owners with limited staff and resources, providing immediate responses to every customer becomes a challenge. The company believes that AI can resolve this issue to a significant extent.

How can you access this feature?

Eligible business users will be able to set this up by navigating to the “Tools” section within the WhatsApp Business app and selecting the “Your Business AI” option. The company will gradually roll this out to all eligible business accounts over the coming weeks. Businesses also have the option to modify or disable this feature at a later time.