Investment: Stock market is becoming the first choice of youth for investment, what is the reason behind this?

In India, 45% of youth under the age of 35 are preferring stock market investment for investment. According to the latest report of research firms 1Lattice and StockGro, the main reasons for the increasing trend of youth towards equity investment are financial awareness, better investment options with the help of technology, and the goal of long-term wealth creation.

Why are youth focusing on equity investment?

According to the report, 81% of the respondents have invested in the stock market, which shows that the youth are investing directly in the equity market, moving away from traditional savings schemes. However, 42% of non-investors feel that they lack the information needed to start investing, while 44% of investors want step-by-step guidance.

Digital platforms and AI make it easier to learn investing.

Due to the growing popularity of digital investment platforms, 68% of investors prefer to learn trading and investing using digital means. Apart from this, 38% of people prefer to get information about investing through online video courses.

Features like AI-based investment recommendations, real-time data, and virtual trading experience have made investing easier. About 50% of new investors practice with virtual money before investing real money.

Investors concerned about market volatility

However, 51% of investors are worried about possible market volatility. Sensex and Nifty have fallen by about 15 percent in the last few months. This is increasing the concern of investors. However, they also hope that the market will recover soon.

The report shows that digital investment platforms are reaching smaller cities, allowing more people to gain financial literacy.

Digital platforms are making investing easier.

StockGro founder and CEO Ajay Lakhotia said, "Young investors are leading the shift to digital investing and equity markets. In such a situation, financial literacy has become more important than ever."

According to Amar Chaudhary, CEO of 1Lattice, "Equity investing is now being adopted as a form of wealth creation and passive income." However, despite the growing interest, financial education remains a big challenge.

Disclaimer: This content has been sourced and edited from Dainik Jagran. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.