Instagram Update: Instagram launched an amazing feature, now creators will print money every day..

Instagram on Thursday introduced a new way for creators to earn money, called "Testimonials". This is a new form of partnership advertising, where a brand works with a creator to promote its product or service. Such ads will appear on the creator's Instagram handle in the form of videos or text only.

What is Instagram's new 'Testimonials' feature?

According to a blog post released by Meta, Testimonials is a new partnership ad format designed specifically for text-only promotions. It allows brand promotion in short and less than 125 characters of text.

How will it work?

Creators can write a short promotional message for the brand, which the brand will add to its ad. This ad will be pinned to the top of that post with the Sponsored tag, making it clear that it is a paid promotion.

Why was this feature introduced?

Meta says that 40% of Instagram users make purchases by trusting the recommendations of creators. With this new feature, creators can increase their earnings and make their brand deals more effective, although the performance metrics under this feature will be limited to the brand's account only. That is, creators will have to ask for data from the brand to know the ad performance.