Instagram Posts and Reels to Appear in Google Search: What This Means for Content Creators

In a major update, Instagram has announced that public posts and videos will soon start appearing in search engine results on platforms like Google and Bing. This change is expected to significantly enhance the reach and visibility of creators, influencers, and businesses on the platform.

A Game-Changer for Creator Visibility

Meta, Instagram’s parent company, has confirmed that professional public Instagram content—including photos, videos, and Reels—uploaded after January 1, 2020, will now be eligible to appear in third-party search results. This means creators no longer need to rely solely on Instagram’s internal algorithm to grow their audience. Instead, their content could reach users who don’t even use the app, opening the door to entirely new viewership.

Who Can Benefit from This?

Not everyone is eligible. To have content indexed by search engines:

• The Instagram account must be public.

• It must be set as a professional account.

• The account holder must be 18 years or older.

This is a significant opportunity for emerging and under-recognized creators to get noticed outside the app and gain more followers organically.

Don’t Want Your Content Indexed? Here’s What to Do

If you’d prefer your posts not appear in Google or Bing search results, Instagram has given users control:

• Switch to a personal or private account to keep your content from being indexed.

• Adjust privacy settings within the app to restrict visibility.

However, keep in mind that content may still appear in search results for a while, even if you delete it or deactivate your account. Meta acknowledges that it cannot fully control how search engines cache or display data. You can request content removal or revoke remix permissions, but results may not be immediate.

A Double-Edged Sword?

While this change promises a huge visibility boost for creators, it also raises privacy concerns. Users who don’t want their personal content accessible outside Instagram should act quickly and update their settings.

Conclusion

Instagram’s latest update offers a powerful tool for creators aiming to grow their reach beyond the app. However, it also emphasizes the importance of understanding privacy settings and content control. Ultimately, creators must weigh the benefits of wider exposure against the need for privacy and choose what aligns best with their goals.