How to start an e-commerce business on Amazon; learn all about registration, documents, and selling..
Amazon Seller Account Opening Process: In today's digital age, you do not need a large physical store or massive capital to start a business. If you have a quality product, you can sell it directly to millions of customers across the country via Amazon. The process of becoming a seller on Amazon is very simple. If you wish to start your own e-commerce business on Amazon, follow the step-by-step guide below.
You can sell your products directly to millions of customers across the country via Amazon.
Keep these documents ready before creating an Amazon seller account:
GSTIN: A GST number is mandatory for selling taxable goods on e-commerce platforms. However, if you are selling only 100% GST-exempt books, you can register without a GST number. Current Bank Account: Since sales proceeds are deposited directly into your bank account, having a current account with any bank is essential. PAN Card: You must have a PAN card for yourself or your business. Email ID and Mobile Number: An active phone number and email address are required for the seller portal. Pickup Address: The address of your warehouse, office, or home from where the courier agent will pick up your goods.
Register on Amazon Seller Central
Visit sell.amazon.in in your browser and click on 'Register Now'. Enter your name, mobile number, and email, then verify using the OTP. Enter your company or store name. Choose a unique name for your display store that will be visible to customers. Enter your GSTIN and bank account details.
List Your Products
Once your account is activated, you need to list your products on Amazon. Single Listing: If you have a few products, click on 'Add a Product' and enter details for each item individually. Bulk Listing: For a large number of products, upload the entire catalog at once using an Excel sheet.
SEO Optimization
Use primary keywords in the product title. Upload clear, HD-quality images with a white background (minimum resolution of 1000 x 1000 pixels). Clearly list the product benefits and specifications using bullet points.
Choose the right shipping and delivery model.
Amazon offers three options for delivering goods to customers: FBA, Easy Ship, and Self Ship. Select one of these options; details for all three are provided below.
FBA: You send your inventory to an Amazon warehouse (Fulfillment Center). Amazon takes full responsibility for packing, delivery, returns, and customer support.
Easy Ship: You handle the packing and storage of the goods yourself. When an order is placed, an Amazon courier collects the package from your address and delivers it to the customer.
Self Ship: You are entirely responsible for everything—from packing and choosing a courier partner to the final delivery.
Understand the payment and profit structure
Payment Cycle: Amazon transfers funds to your bank account within 7 to 14 days after the order is delivered and the return window has closed. Amazon Fees: Amazon deducts certain charges upon the final sale of the product. Referral Fee: Ranges from 3% to 15% depending on the category. Closing Fee: Charged based on the product's price. Shipping Fee: Applicable if you choose Easy Ship or FBA.
How to boost your sales?
Amazon Ads: Initially, run low-budget ads on Amazon to improve your products' visibility in search results.
Coupons and Deals: Offer discount coupons or 'Lightning Deals' on your products to attract customers.
Good Ratings and Reviews: Deliver the right products on time to earn positive 5-star ratings, which can significantly boost your sales.
Disclaimer: This content has been sourced and edited from NDTV India. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.
