How Patanjali's business model is empowering rural India, and what is the strategy?

Patanjali claims that by procuring raw materials from local farmers, digital empowerment through 'Kisan Samridhi Yojana', and supporting women entrepreneurs, Patanjali is realizing the dream of self-reliant India.

Micro, Small and Medium Enterprises (MSMEs) are an important part of the Indian economy, contributing more than 30% to the country's GDP and providing employment to millions of people. Patanjali claims that Patanjali Ayurveda is playing a leading role in strengthening this sector and promoting local entrepreneurship. Patanjali's various initiatives are not only empowering rural and urban entrepreneurs, but also realizing the dream of self-reliant India.

The company has stated, "Patanjali's biggest contribution is seen in the procurement of raw materials from local farmers and producers. The company sources herbs, grains, oils and other raw materials from local farmers, increasing their income. This move not only provides financial support to MSMEs but also increases employment opportunities in rural areas. Patanjali's Food and Herbal Park is an important center for local communities in Haridwar, where farmer groups, panchayats and self-help groups are encouraged for cooperative farming. This has employed hundreds of people and improved rural infrastructure.''

What is Kisan Samriddhi Yojana?

Patanjali claims, ''To provide digital empowerment to farmers, the company has launched 'Kisan Samriddhi Yojana'. Under this scheme, farmers are given access to cutting-edge technologies such as smart soil analysis, weather forecasting and mobile apps providing market price information. These tools help farmers make informed and profitable decisions. Apart from this, Patanjali has partnered with fintech companies, providing instant working capital to MSMEs through invoice-based financing. It helps small businesses manage their stock and cash flow.''

Patanjali says, ''To provide special support to women entrepreneurs, Patanjali provides organic farming training and digital tools. This has provided self-employment opportunities to women in rural and suburban areas. Patanjali's initiatives like Swadeshi Kendra and Ayurvedic Clinic help local entrepreneurs to start and grow businesses. The company's strategy is not only limited to the sale of products, but it also focuses on making local communities self-reliant.''

Inspirational source for MSMEs and local entrepreneurship

Patanjali claims, ''These initiatives of the company not only promote economic development, but also reduce the gap between rural and urban areas. The company's slogan 'Prakriti Ka Ashirwad' reflects its mission, which promotes the values of Indian culture and Ayurveda. Patanjali's strategy has made it the fastest growing FMCG company in India, an inspirational source for MSMEs and local entrepreneurship.''