How is Patanjali's packaging model becoming a game-changer in the industry? Know

Patanjali Ayurveda claims that the company is promoting environmental protection by sustainable packaging. The company uses natural, biodegradable materials such as bamboo and paper, which are recyclable and cost-effective.

Patanjali Ayurveda claims that the company has created its unique identity in the Indian FMCG (Fast Moving Consumer Goods) industry and a major reason for this is its sustainable packaging strategy. Patanjali said that understanding its responsibility towards the environment, the company has adopted packaging that is not only attractive but also environmentally friendly. The company has introduced 'New Age Design' for its products, which aims to combine environmental protection with modernity.

Use of natural-biodegradable materials in packaging - Patanjali

Patanjali says, "Natural and biodegradable materials are used in the packaging of products, such as compostable packaging, paper-based materials and bioplastics. These materials decompose easily after use, reducing the negative impact on the environment. For example, the company uses bamboo containers, which is a fast-growing and sustainable resource. This not only benefits the environment but also attracts customers to Patanjali as an environmentally conscious brand.''

Patanjali said, ''The packaging strategy is also cost-effective. The company has selected materials that are not only better for the environment but also keep production costs low. This strategy helps them make products available at competitive prices in rural and semi-urban markets. This not only increases the company's reach, but it also offers affordable and eco-friendly products to consumers.''

Our model is an inspiration for FMCG companies - Patanjali

Patanjali claims, ''This model is an inspiration for other FMCG companies. In today's time when consumers are becoming environmentally conscious, this approach of Patanjali gives them a different identity in the market. Their packaging strategy not only promotes environmental protection but also strengthens their brand image. Consumers now see Patanjali as a modern, reliable and environmentally responsible company.''

Patanjali says, ''The company has also ensured that their packaging is suitable for recycling. The materials used in their packaging are completely recyclable, which helps reduce waste. Apart from this, the company has included local farmers and small entrepreneurs in its supply chain, which supports the mission of 'Make in India' and Aatmanirbhar Bharat.''