Google Map Tips: Google Map is free, so how does it earn money?

Google Maps is a free service that is useful for almost everyone, but it is also a big source of income for Google. Millions of local businesses are listed on Google Maps. Businesses pay Google to promote their stores, restaurants, or service centers on the map. Through this promotion, Google shows its business as sponsored.

Google earns a lot of revenue through the advertisements shown in Google Maps. For example, when someone searches for restaurants near me, Google shows sponsored restaurants first. For this, Google charges money from companies. The API of Google Maps is made available to developers and big companies. Apps and websites like Ola, Swiggy, and Zomato use Google Map API. The data collected from Google Maps is used by Google for analysis in the form of trends and insights.

This data gives information about traffic patterns, consumer behavior, etc., which companies buy to make their strategies. Promoted pins appear on Google Maps. For example, if someone searches for a fuel station, the name of the petrol pump is shown with the promoted tag. Companies pay Google for this. Delivery services, such as food delivery, e-commerce, and courier companies, rely on Google Maps to ease their operations. Google charges them for the map service.

Disclaimer: This content has been sourced and edited from Amar Ujala. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.