Full-screen videos upon opening Facebook: Meta is revamping the app's look

You might soon see full-screen videos instead of the standard Feed immediately upon opening Facebook. Meta is set to test a new "video-first" experience for select users. Here is what the change entails.

The habit of seeing the Feed first thing upon opening Facebook may soon change. Meta is testing a new video-first experience on its social media platform where some users will see full-screen videos immediately after launching the app. According to the company, this test will begin later this year, though the change will not apply to all users.

Initially, only a select group of users will be part of this new experience. The company notes that people desire more immersive and visual content. Videos on Facebook are no longer just for passive viewing; they are driving conversations, community building, and even shopping. Let’s take a look at how the video experience on Facebook is set to evolve.

How the video experience on Facebook will change

Tom Allison, Meta’s Head of Facebook, stated that the company is developing this new experience for users who wish to watch more videos on the platform. Under the new test, full-screen videos will play for some users as soon as they open the app; however, this does not mean the traditional Facebook Feed is being removed. The classic Feed will remain available as a separate tab. Users participating in the test will be able to switch between the video experience and the traditional Feed as they please.

Major changes as Marketplace marks its 10th anniversary

This video test from Facebook comes as Marketplace celebrates its 10th anniversary. According to Tom Allison, Marketplace was launched after Facebook observed people already buying and selling goods through Groups. Alongside this, the company has also begun testing a new app called "Seller," designed for users who frequently sell items.

New Seller App Launched for Sellers

The Seller app is being designed specifically for those who frequently sell products on the marketplace. It consolidates various essential sales tools into a single platform. Key features include AI-assisted listing creation, a unified inbox, inventory management, and performance insights. Since the app integrates with Facebook, sellers can maintain connections with buyers and their communities through the same network. The company states that the goal is to simplify the sales process for sellers who list a large volume of products.