Doctors or hospitals claiming guaranteed or 100% assured treatment will face serious consequences; their licenses will be suspended..

Doctors and hospitals will no longer be able to claim "sure-fire" cures or treatments with a 100% guarantee. They are prohibited from using Bollywood celebrities, patient testimonials, or promotional videos featuring patients for marketing purposes. The National Medical Commission (NMC) has issued guidelines addressing such misleading advertisements and claims. The Commission has also banned promotions involving artificial intelligence or social media influencers. The objective of these new guidelines is to curb misleading publicity across digital and emerging platforms and to ensure patients receive accurate, genuine information, preventing them from being misled.

**Claims of 100% Guaranteed Treatment**
The Commission's guidelines address exaggerated claims regarding achievements, patient volume, and treatment outcomes. Such inflated claims are now prohibited; doctors and hospitals cannot advertise "guaranteed treatment," claim to be the "No. 1 expert," or promise a "100% guarantee."

**National Medical Commission Guidelines**
Under the new NMC guidelines, doctors, clinics, and hospitals are barred from using AI or any other technology to fabricate patient experiences, feedback, or testimonials. Exaggerated promotional content created by influencers on social media and the internet is also prohibited. Doctors and hospitals cannot publish false or exaggerated statements attributed to patients. Action will be taken if AI tools are used to generate videos, text, or audio featuring "fake patients" making claims.

**NMC Code of Conduct**
Any violation of these guidelines by a doctor or medical institution will be considered professional misconduct under the NMC Code of Conduct, potentially leading to the suspension of the doctor's license. Legal action may be taken against the concerned hospital or clinic. The names of such doctors or hospitals could even be permanently removed from state or national medical registers.

The Commission has stated that the medical profession is founded on trust and credibility. Patients often make decisions regarding serious conditions—such as cancer or heart disease—or procedures like cosmetic surgery based on fabricated online reviews and claims of achievements, but these can prove misleading. Patients risk falling victim to paid reviews and AI-driven promotional tactics, which could even endanger their lives.

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