ChatGPT: Will Apple's new AI search end the reign of ChatGPT?

Ahead of the launch of the iPhone 17 Series, Apple is preparing to do something big for a better search experience for its users. The company now wants to get ahead in terms of artificial intelligence, and for this, the company is quietly preparing to launch a rival to ChatGPT. According to a Bloomberg report, the company has also formed a team called Answers, Knowledge and Information for this, whose aim is to create an AI chatbot that will be able to answer every question of the users.

The interesting thing here is that this change has come despite previous comments from senior Apple officials, who underestimated the need for chatbot-style AI. But now the company is determined to expand its AI strategy beyond its existing Apple Intelligence platform, which mainly provides tools like Genmoji, notification summary, and writing suggestions. So far, Apple Intelligence has failed to live up to the expectations of many users, especially since the major upgrade to Siri has been delayed by more than a year.

Apple users will get a better search experience.

According to the report, the AKI team aims to provide a new type of search experience that will be in line with the expectations that users get from chatbots like ChatGPT or Perplexity AI. Apple was also exploring the possibility of partnering with such startups in the past, especially those that focus on AI-powered search. The Bloomberg report also states that Apple is testing its upcoming iPhone 17 Pro in real-world conditions as the device was spotted in San Francisco some time ago.

Apple is reportedly facing some challenges on the AI talent front. The company has lost its fourth AI researcher in a month, which has now raised many questions. The attempt to create an alternative to ChatGPT and the formation of the AKI team indicate that Apple is focusing on AI anew. If successful, it could not only address current gaps in Apple intelligence but also help the company redefine the way search works on iPhones in the future.

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