BSNL made a plan to compete with Jio and Airtel, and promised not to increase tariffs in future

At a recent event held in New Delhi on Tuesday, October 22, BSNL unveiled its new logo and slogan. During the event, the company made an important announcement, which indicates a departure from the strategies adopted by private telecom operators like Jio, Airtel, and Vi.

BSNL Managing Director and Chairman, Robert Ravi announced the company's decision to retain its existing tariff plans, abandoning the trajectory of tariff hikes adopted by other telecom companies. The decision not to increase tariff plans is aligned with BSNL's focus on enhancing connectivity for its users, thereby increasing network engagement.

This announcement is particularly significant given the recent 21 percent increase in mobile tariffs by major private telecom operators in July. BSNL has experienced a surge in user acquisition as a result of tariff hikes imposed by private companies, with a significant increase of 300,000 new users within a month.

BSNL New Logo Apart from the strategic decision regarding tariff plans, BSNL introduced a new logo and slogan after 24 years. The new logo prominently features elements of the Indian tricolor and includes a map of India. In addition, the company has changed its previous slogan from "Connecting India" to "Connecting Bharat". State-owned telecom company BSNL offers a wide range of services including broadband, mobile, and landline services.

Furthermore, the BSNL chairman revealed that the company is currently conducting trials for 4G services and plans to commercially launch 4G across India in the coming year. To support this initiative, BSNL is in the process of installing 100,000 new mobile towers across the country, of which over 35,000 towers are already operational.

Meanwhile, BSNL has introduced a new feature for prospective customers: the option to get special mobile numbers. BSNL has started an e-auction for these special numbers, which include 9444133233 and 94444099099. The auction is currently open in three BSNL circles: UP East, Chennai, and Haryana.

The auction for the Uttar Pradesh East circle began on October 16 and will end on October 22. Similarly, the auction for Haryana and Chennai circles will begin on October 18 and 19, respectively, and end on October 27 and October 28.