Branded Gold Purchase Scheme: Buying branded gold jewellery made easy—find out the full process here..

Branded Gold Purchase Schemes: Buying branded gold jewelry has never been easier. You can now make significant investments in gold through small, incremental savings. Several major gold jewelry companies have partnered with fintech firms, making it easier for low-income families to purchase branded gold jewelry. Let’s explore this in detail.

Paytm Partners with CaratLane

CaratLane has partnered with Paytm, allowing Paytm users to utilize their accumulated digital gold investments to purchase jewelry from CaratLane. This can be easily understood with an example: suppose you have gradually invested a total of ₹6,000 in digital gold via Paytm. If you wish to buy a piece of jewelry from CaratLane costing ₹8,000, the ₹6,000 investment in digital gold can be used for the payment. The remaining ₹2,000 can be paid using UPI, credit card, debit card, or net banking.

CaratLane Offers Home Delivery for Gold Jewelry

CaratLane also offers home delivery for gold jewelry, a service available in many cities. The company handles the packaging and shipment of your jewelry. You can view order confirmation, tracking information, and purchase details directly on the Paytm app, ensuring the entire process is transparent. This allows Paytm users to leverage their small savings to purchase branded jewelry of their choice.

Zen Diamond’s Scheme Simplifies Gold Investment

Zen Diamond India has launched the 'My Gold Multiplier Plan.' Through this scheme, customers can purchase 999 fine hallmarked gold jewelry using monthly contributions. Neel Sonawala, the company's MD, stated that upon the scheme's maturity, customers can use their accumulated investment to buy gold jewelry. Additionally, the company provides a reward equivalent to 30% of the gold value. Moreover, customers can also use their own 24-karat gold at the time of redemption.

**Avail the benefits of the InstaOn EMI program**

Zen Diamond has also launched the InstaOn EMI program. The company states that this is an EMI option featuring zero cost, zero down payment, and zero interest. Customers also receive a 1-gram gold coin for every ₹90,000 spent at the company's stores. The 'Easy Gold' jewellery purchase schemes offered by CaratLane and Zen Diamond provide customers with an opportunity to invest in branded gold jewellery through small savings.

**Important points to note before availing the scheme**

Customers should keep in mind that such schemes do not fall under RBI regulations. This means that if a dispute arises with the company, you cannot lodge a complaint with the RBI. However, such situations rarely occur.

Disclaimer: This content has been sourced and edited from Money Control. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.