Apple Event: Mega event will be held on October 28, new MacBook will be launched with M4 chipset..

Apple has announced that a new series of announcements will be made next week. A company official shared a teaser on social media, confirming its timeline. While the exact details are yet to be revealed, the official has hinted at updates to the Mac lineup. There are rumors that Apple may finally use the new M4 chip in the iMac, MacBook Pro, and Mac mini. The announcement comes at a time when the company unveiled new products like the iPhone 16 series, AirPods, and Apple Watch a month ago.

Apple October announcements

In a post on X (previously Twitter), Apple's Senior Vice President of Marketing Greg Joswiak said that the Cupertino-based tech giant will make several hardware-related announcements next week, starting October 28. This time the announcements are likely to run throughout the week instead of a one-day event. This may include Mac-related updates, which is in line with the strategy of previous October events.

Apple introduced its latest silicon chipset M4 with the new iPad Pro models this summer, which is now likely to be included in the 14 and 16-inch MacBook Pro models. In recent weeks, retail boxes of MacBook Pro with M4 chipset have leaked on YouTube, which is being considered one of the biggest Apple leaks ever.

Also, Apple Intelligence, a suite of AI features for iPhones and other devices, is also expected to be released to the public with the iOS 18.1 update. These features were first previewed at the WWDC 2024 event in June, and were supposed to feature prominently in the iPhone 16 series, but were delayed. The company had promised the release of Apple Intelligence in October, and Bloomberg's Mark Gurman has predicted its launch on October 28, which coincides with Apple's upcoming announcements.