Akshaya Tritiya 2026: Big Jewellery Discounts, New Collections Launch Despite Rising Gold Prices
With Akshaya Tritiya around the corner, India’s jewellery market is buzzing with excitement. Despite a sharp surge in gold prices this year, demand remains strong, and jewellers across the country have rolled out attractive offers along with fresh collections to attract buyers.
Interestingly, industry experts are witnessing a rise in pre-bookings, signaling that buyers are not holding back even amid higher prices.
Festive Offers and New Launches Flood the Market
Jewellery brands have unveiled a range of deals to boost festive sales. From discounts on making charges to cashback offers and exchange benefits, customers have multiple options to save while shopping.
Popular brands are offering:
- Up to 30% discount on making charges
- Cashback deals on selected purchases
- 100% exchange value on old jewellery
For instance, Tanishq is offering discounts on making charges and full-value exchange schemes. Meanwhile, Malabar Gold & Diamonds has launched new collections like Anika and Tanvika, focusing on modern aesthetics.
Similarly, Aditya Birla Jewellery has introduced a Gold Rate Protection Plan, allowing customers to lock prices by paying a partial amount in advance. Senco Gold & Diamonds has also launched special festive collections under its “Bangle Utsav” campaign.
Lightweight and Modern Designs in Trend
This year, jewellers are noticing a shift in consumer preferences. Buyers are increasingly opting for:
- Lightweight jewellery
- Contemporary designs
- Daily-wear ornaments
These options not only reduce the overall cost but also cater to modern lifestyle needs, making gold more accessible even at higher price levels.
High Prices, Yet Strong Demand
Gold prices have surged significantly—reportedly up by nearly 60% compared to last year. Still, jewellers expect up to 15% higher sales this festive season.
Experts attribute this to:
- Gold’s reputation as a safe-haven asset
- Rising geopolitical tensions influencing prices
- Increasing awareness of gold as a long-term investment
In addition to physical jewellery, demand for:
- Gold coins
- Digital gold
is also gaining momentum among younger and tech-savvy investors.
What Should Investors Do?
Market experts suggest that investors should adopt a balanced approach rather than making impulsive purchases based on emotions.
Recommended strategy includes:
- Allocating 70–80% in gold for stability
- Investing 20–30% in silver for potential growth
Another approach suggests keeping around 20% of your portfolio in bullion (split between gold and silver).
Experts also advise:
- Investing in phases instead of lump sum
- Taking advantage of price corrections
- Aligning purchases with long-term financial goals
Why Akshaya Tritiya Matters for Gold Buying
Akshaya Tritiya is considered one of the most auspicious days in India for buying gold and starting new investments. It symbolizes prosperity and long-term growth, which is why gold purchases on this day hold both cultural and financial significance.
Final Takeaway
Despite record-high gold prices, the festive spirit of Akshaya Tritiya remains strong. With attractive offers, innovative schemes, and evolving design trends, buyers have plenty of opportunities to make smart purchases.
Whether you’re buying for tradition or investment, a well-planned approach can help you make the most of this festive season.
Disclaimer: Investment opinions mentioned are based on expert views. Readers should consult certified financial advisors before making investment decisions.
