A Savings Account That Goes Beyond Money: What Makes Axis Bank’s ARISE Special?
Axis Bank has introduced a revolutionary product tailored just for women—the ARISE Women’s Savings Account. This unique scheme offers more than just traditional banking, combining financial, health, and lifestyle benefits designed to empower women and address their distinct needs. Curious about what makes this account a game-changer? Let’s explore.
Why Focus on Women?
Recent data from the National Statistical Office (NSO) reveals that women hold only 20.8% of India’s total bank deposits, despite accounting for 36.4% of account holders. In metro areas, the figure drops to just 16.5%, highlighting the pressing need to close the financial inclusion gap. The ARISE account aims to change this by providing tools and support that enable women to take charge of their financial future.
Key Features of ARISE Women’s Savings Account
1. Family Banking Program
- Extend benefits to three family members, including children.
- Open kids’ accounts without any initial deposit.
2. Locker Benefits
- First year rent-free for small and medium lockers.
- 50% discount on locker rent from the second year onward.
3. ARISE Debit Card
- High transaction limits: ₹5 lakh (POS) and ₹1 lakh (ATM).
- Lounge access and reward points included.
4. Complimentary Neo Credit Card
- Instant 10% discount on BookMyShow (up to ₹100/month).
- Up to 40% off on Zomato orders.
- Earn 1 Edge Reward Point for every ₹200 spent.
Financial Benefits
- Expert financial guidance from women advisors.
- Free Demat account AMC for the first year.
- Opportunity to invest in a customized stock basket.
- 50% discount on SmartEdge stock recommendations.
Healthcare Perks
- Up to 70% discount on diagnostic tests, including cancer screenings.
- Unlimited consultations with specialists like nutritionists, psychologists, and paediatricians.
- 10% discount on pharmacy prescriptions.
- Wellness sessions and on-call dermatologist consultations.
Lifestyle Privileges
- Exclusive childcare benefits with FirstCry Club membership.
- Free Swiggy One membership for seamless food delivery.
- 10% discount on beauty and fashion products at Nykaa.
Why It Matters
Axis Bank’s MD and CEO, Amitabh Chaudhry, emphasizes that financial inclusion isn’t just about equality—it’s about unlocking women’s potential to strengthen families and communities. With ARISE, women gain tools to navigate financial challenges and seize opportunities tailored to their unique needs.
This savings account is more than a financial product—it’s a step towards empowering women holistically. Want to explore the benefits for yourself? It might just be the key to a smarter, healthier, and more empowered future.
(Disclaimer: All investments and banking decisions should be made at your own discretion. Consult financial experts before proceeding.)
