₹60 for every 1,000 views! This Chinese platform has caught creators' attention and is set to give YouTube tough competition..

Chinese video-sharing platform Bilibili is rapidly expanding beyond its domestic market. Amid this, a specific earnings figure has caught the attention of creators worldwide. According to a post by RT on X, Bilibili pays creators approximately $0.70 (around ₹60) for every 1,000 views. If accurate, this move could help the platform attract content creators as it competes with YouTube on an international scale. However, the company itself has not officially confirmed this payment rate.

Bilibili's Reported Payment

This information surfaced via RT, which cited the figure while discussing Bilibili's creator program. If correct, creators garnering one million views could earn roughly $700 before taxes and any platform adjustments. However, Bilibili's official creator program documentation does not specify a fixed CPM (Cost Per Mille) or RPM (Revenue Per Mille).

Instead, the platform states that earnings can vary based on factors such as audience location, advertiser demand, content category, and monetization products. It also notes that estimated revenue may be adjusted based on invalid traffic, refunds, fraud detection, taxes, and policy enforcement.

Requirements for Monetization

According to Bilibili's creator program policy, creators must have at least 100 subscribers and 2,000 valid public views before applying for monetization. However, meeting these criteria does not guarantee monetization, as the platform reviews each channel. This review process evaluates factors such as content originality, adherence to copyright rules, compliance with community guidelines, and the account's standing. The platform also prohibits purchased views, fake subscribers, automated engagement, and other forms of artificial traffic. Additionally, creators must ensure they own the rights to all uploaded content or have obtained permission to monetize it.

Bilibili’s global expansion continues.

News of this payment structure comes as Bilibili rapidly advances its international plans. According to an earlier report by Semafor, the company has relaunched its international app. Furthermore, it is developing an English-language website and has begun recruiting community managers in markets such as the US, Europe, Japan, and Latin America.

Notably, Bilibili is positioning itself as a destination for creators looking to reach new audiences while establishing new revenue streams. Beyond advertising, the company is building a marketplace to connect creators with brands for sponsorship opportunities.

However, while the reported payment of $0.70 per 1,000 views has generated significant interest, creators should note that Bilibili has not yet officially confirmed a standard payment rate. Currently, the platform's published policy states only that earnings will depend on various factors and are subject to change as its global creator ecosystem evolves.

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