Zoho: Can the indigenous Arattai app replace WhatsApp? Learn about its features..
For several years now, WhatsApp has been the default platform for all kinds of conversations in India; whether it's family gossip or important office updates, everything happens on WhatsApp groups. This is why this popular messaging app has over 500 million users in India. It's deeply ingrained in our everyday lives. Therefore, if an Indian app dreams of challenging its mighty empire, it's certainly news.
What is the 'Arattai' app and its features?
Developed by Chennai-based IT company Zoho, the Arattai messaging app is positioning itself as a 'made-in-India' alternative to global chatting giants. The name 'Arattai' is derived from the Tamil language, meaning "normal conversation," and is designed to meet everyday needs.
The app is equipped with all the latest features, including text messaging, voice and video calls, media sharing, and Stories and Channels. It's worth noting that end-to-end encryption is already built in for voice and video calls, although this feature is still being developed for chat messaging.
Government Support Boosts Popularity
Arattai recently gained significant recognition when Union Education Minister Dharmendra Pradhan appealed to citizens to adopt it as a secure, indigenous alternative. Government support boosted its credibility and sparked searches for the app in India. Due to its growing popularity, the app is trending among the top 10 apps in the Google Play Store's communication apps section.
What's Unique?
Arattai's biggest strength is its privacy policy. While global chat apps are often accused of misusing user data, Zoho claims that Arattai will not use user data for any kind of monetization. This app not only serves as a chat platform but also functions as a mini social network. It offers features like content sharing through stories and channels, multi-device support, and usability on Android TV.
Will it be able to replace WhatsApp?
In India, Arattai competes directly with WhatsApp, which is the largest messaging app with 500 million users. Challenging an app with such a massive user base is a daunting task for new apps. Previously, apps like Hike, Telegram, and WeChat have tried their luck, but none have been able to shake WhatsApp's foothold. However, Arattai has several key factors contributing to its success.
The app's indigenous identity may be a major advantage, but challenging the entrenched presence of WhatsApp in the smartphone and business ecosystem is not easy for any other app. Currently, replacing WhatsApp in India is a daunting task, and it will face a long battle.
Disclaimer: This content has been sourced and edited from Amar Ujala. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.
