Zoho Arattai’s 10 Powerful Features That Could Make You Quit WhatsApp Today
In India’s fast-evolving digital space, messaging apps have become an inseparable part of daily life. While WhatsApp continues to dominate the market, a new Indian-origin platform is steadily gaining attention as a strong alternative. Zoho’s Arattai, launched a few months ago, is being positioned as a homegrown, privacy-focused messaging app designed specifically for Indian users. With a clean interface, no advertisements, and data stored entirely within India, Arattai is attracting users who want simplicity without compromising on security.
Zoho, a globally known Indian software company, claims that Arattai is built with the core philosophy of privacy, ease of use, and transparency. As concerns around data security and ads-driven platforms grow, Arattai is emerging as a serious contender in the messaging app ecosystem.
Simple Installation and Easy User Experience
Getting started with Arattai is quick and hassle-free. The app is available on both Android and iOS platforms. Users only need to enter their mobile number and complete OTP verification to log in. Once verified, chats can begin instantly.
A notable advantage is multi-device compatibility. Arattai works smoothly not only on smartphones but also on tablets and desktops, making it easier for users to stay connected across multiple devices without complexity.
10 Key Features That Make Arattai Stand Out
Here are the standout features that position Arattai as a strong alternative to WhatsApp:
1. Text and Voice Messaging
Arattai supports fast and reliable text messages and voice notes, making everyday conversations smooth and convenient.
2. High-Quality Voice and Video Calls
The app offers clear voice and video calling, optimized to perform well even on slower internet connections, which is especially useful in areas with limited network strength.
3. Meetings Feature
Arattai includes a Meetings option, allowing users to host or join video meetings. This feature is useful for work discussions, online classes, group conversations, and remote collaboration.
4. Pocket Feature for Personal Storage
One of Arattai’s unique offerings is Pocket, a private personal space where users can save notes, reminders, links, photos, and important content—similar to a digital notebook within the app.
5. Large Group Chats and Channels
Users can create group chats with up to 1,000 members, making it suitable for communities, offices, and educational groups. Channels allow one-way communication to reach a large audience efficiently.
6. Mention Function in Groups
The mention feature helps highlight important messages in group chats by notifying specific members, ensuring critical information is not missed.
7. Media and Document Sharing
Arattai enables easy sharing of photos, videos, and documents, making it suitable for both personal and professional communication needs.
8. Ad-Free Experience
Unlike many free apps, Arattai offers a completely ad-free environment. Zoho clearly states that user data is not used for advertising, ensuring a distraction-free experience.
9. Strong Focus on Privacy
Privacy is one of Arattai’s core strengths. The platform emphasizes secure communication and minimal data usage, aligning with users who are increasingly cautious about digital privacy.
10. Data Stored on Indian Servers
Perhaps the most significant feature is that all user data is stored on servers located in India. This ensures compliance with Indian data protection laws and reassures users about data sovereignty.
Why Arattai Matters in Today’s Digital Landscape
As data privacy becomes a growing concern worldwide, many users are actively searching for alternatives that offer transparency and control. Arattai addresses these concerns by combining Indian data storage, no ads, and a clean interface into one platform.
While it may not replace WhatsApp overnight, Arattai is steadily building trust among users who value simplicity, security, and a clutter-free experience. Its thoughtful features, combined with Zoho’s credibility as a software company, make it a promising desi messaging app.
Final Takeaway
Arattai is not just another messaging app—it represents a shift toward privacy-first, user-centric communication. With features that cover messaging, calls, meetings, and personal storage, all without ads or data misuse, Arattai is positioning itself as a reliable Indian alternative to global platforms.
As more users become conscious of where their data is stored and how it is used, Arattai’s approach could play a key role in shaping the future of messaging apps in India.
