Your Smart TV is keeping a close eye on you, and the ACR setting is the reason. Here's how to disable it on every TV..

Smart TV Settings: Did you know that when you're sitting alone watching TV, someone is watching you? That someone is none other than your TV. Modern smart TVs come equipped with a technology called ACR (Automatic Content Recognition). This technology monitors you and collects data on everything you watch. The images from your TV screen are stored in a large database, and this information is then shared with advertising companies. Companies use this data to show you targeted advertisements.

The problem with this ACR technology is that it's not limited to just content. It also shares your personal information, such as your IP address, email, and sometimes even location data, with these companies. All of this happens in the background while you're watching TV, which is why most people are completely unaware of it.

The good news is that you can disable this feature in your TV's settings. Let's understand in detail how to turn off the ACR setting on different TV brands.

How to Turn Off ACR Settings on Samsung TVs
To turn off ACR settings on your Samsung TV:
Press the Home button on your remote.
Go to the left and open the Sidebar Menu.
Select Privacy Choices.
Go to Terms & Conditions, Privacy Policy.
Uncheck the checkbox for Viewing Information Services.
Click OK at the bottom to save the changed settings.

How to Turn Off ACR and Ad Tracking Settings on LG TVs
Press the Home button on your remote.
Press the Settings button.
Select Settings in the side menu.
Go to General and select System.
Open Additional Settings and turn Live Plus Off.
Similarly, to limit ad tracking:

Go to Additional Settings.
Select Advertisement and turn Limit AD Tracking On.

How to Turn Off ACR Settings on Sony TVs
Press the Home button on your remote.
Go to Settings and select Initial Setup.
Scroll down and select Samba Interactive TV.
Click Disable.

Similarly, to turn off tracking for advertisements:

Open Settings and select About.
Go to Ads and turn Ads Personalization Off.

How to Turn Off Chromecast Data on Android TV
Open the Google Home App on your mobile device.
Tap the Menu icon.
Select your TV from the list.
Tap the three dots in the upper-right corner.
Open Settings.
Turn off Send Chromecast device usage data and crash reports.

How to Turn Off ACR and Personalized Ads on Hisense TVs
Press the Home button on your remote.
Select Settings and go to System.
Select Privacy.
Find an option like Smart TV Experience / Viewing Information Services and turn it off.
Similarly, to turn off personalized ads and suggestions:

In the Privacy menu, find Ad Tracking / Interest-Based Ads and turn it off.
Also, disable options related to Content Recommendations / Personalized Content.

How to Turn Off ACR Settings on TCL TVs
Press the Home button on your remote.
Go to Settings and scroll down to Privacy.
Click on Smart TV Experience.
Uncheck or turn off the Use Info from TV Inputs option.

Disclaimer: This content has been sourced and edited from Navbharat Times. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.