Why isn't Instagram's algorithm pushing your Reel? Keep these things in mind before creating content.
Instagram Reels are no longer just for entertainment, but have also become a major source of recognition, audience growth, and income. Therefore, if you're a content creator and your Reels aren't receiving good reach, it's crucial to keep a few important things in mind. By adopting the right content strategy and necessary settings, you can significantly increase the views and reach of your Reels.
Instagram: Instagram Reels are no longer just a pastime or a source of entertainment. Over the past few years, it has become a powerful platform for building your identity, growing your audience, and even earning money. Some videos garner millions of views in a matter of hours, while others barely receive a few likes.
This is why creators frequently wonder: Is there a special setting on Instagram that can instantly make a Reel go viral? The simple answer is that there's no single button that guarantees virality. However, experts and experienced creators believe that using certain Instagram settings correctly, along with the right content strategy, can significantly increase the reach of Reels. Let's explore these.
Switch your account to professional mode
One of the first things content creators are advised to do is switch their account to professional mode, whether it's a creator profile or a business profile. Doing so provides them with valuable insights into their account, such as audience age and gender, when people are most active, and how much response their posts are receiving.
These data help creators understand which content resonates with people and when posting is most beneficial. This allows them to better plan their future posts.
Switch your account to public
There's another crucial point that most people overlook. Instagram's privacy settings and account suggestions have a significant impact on the reach of your content. If you want your Reels to reach more people and appear on the Explore page and Reels feed, your account must be public.
Reels posted on private accounts, no matter how good the content, reach a limited audience. Furthermore, keeping account suggestions enabled increases the chances of them being visible to other users beyond your Reels followers.
Pay Attention to User Activity
User activity and content preferences also determine how Instagram's algorithm views an account. Profiles that are consistently active and have high engagement are given more importance by the platform.
Replying to comments, liking and sharing other creators' Reels, and staying active on trending topics all signal to the algorithm that your content is relevant to people. Additionally, selecting interests related to current trends in Content Preferences helps Instagram categorize your Reels and reach more people.
Create Content on Trending Topics and Audio
Timing and audio selection are also crucial. Posting Reels during the most active time period increases the chances of receiving a good response in the first few hours. This initial time determines how many people the video will reach. Using trending audio is also beneficial, as Instagram tends to promote videos with already popular sounds.
