Which apps are people downloading the most on their mobile phones? Interesting revelations in a new report..

Nowadays, smartphone usage is not limited to merely making calls, sending messages, or browsing social media. Mobile apps have become an integral part of education, employment, entertainment, and daily tasks. Interestingly, user preferences regarding app downloads are shifting; apps related to Artificial Intelligence (AI), short-form videos, and astrology are capturing attention, while other categories have seen a decline in downloads.

According to a Sensor Tower report, downloads of generative AI apps in India surged by 205 percent year-on-year in 2025. Downloads of apps related to education and employment also rose by 39 percent. These figures indicate that people are using smartphones not just for entertainment, but also to learn new things and streamline their work.

Why is the trend shifting towards AI apps?
Generative AI apps have significantly transformed the way smartphones are used. They enable users to find answers to questions, understand complex topics, get assistance with writing, and generate new ideas. These apps cater to a wide range of needs, serving everyone from students to office professionals.

Apps like ChatGPT have played a pivotal role in popularizing AI technology among the general public. The 205 percent increase in generative AI app downloads in India during 2025 reflects this growing interest. However, a rise in downloads does not necessarily mean that every user is utilizing these apps regularly.

Growing craze for short-episode stories
Entertainment apps continue to hold a significant place in user preferences. In particular, short dramas and stories presented in brief episodes are attracting a large audience. On these apps, stories unfold quickly, allowing people to enjoy them even during their spare time.

According to a Sensor Tower report, downloads of media and entertainment apps in India saw a 20% increase in 2025. This trend indicates a shift in how content is consumed on mobile devices; users are downloading apps for short-form stories alongside long-form videos and movies.

**Decline in Social Media App Downloads**

Instagram, WhatsApp, and other social media platforms remain integral to people's digital lives. They enable users to stay connected with friends and family, share photos and videos, and keep up with the latest trends. Despite this, total downloads of social media apps recorded a 17% decline in 2025.

This drop should not be interpreted as a sign that social media is losing its popularity. Download figures do not reflect how many existing users remain active on these apps. It is possible that many users already had these apps installed on their phones and did not need to download them again.

**Rising Demand for Education and Job-Related Apps**

In addition to AI apps, downloads of apps related to education and employment increased by 39%. Users leverage these apps to acquire new skills, take online courses, and access job-related information.

Overall, the Sensor Tower report highlights the evolving preferences of smartphone users. While AI and entertainment apps are in high demand, platforms focused on education and career development are also attracting significant attention. Meanwhile, the decline in social media app downloads serves as a reminder that download figures alone are insufficient to gauge an app's true popularity.

Disclaimer: This content has been sourced and edited from Money Control. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.