WhatsApp vs. Arattai: Will a desi messaging app end WhatsApp's dominance? Find out which is the better messaging app..

WhatsApp vs. Arattai: India's digital messaging market is now dominated by two major names: WhatsApp and Arattai. While Meta's WhatsApp maintains its dominance with over 3 billion users worldwide, Zoho's indigenous app, Arattai, is making waves in India, reaching number one in the App Store's social networking category. This app has seen over 100 times the engagement in just three days. The question is, which messaging app is more powerful in terms of features, privacy, and business tools?

WhatsApp vs. Arattai
WhatsApp, a global app under Meta, is known for its end-to-end encryption and powerful features. Arattai, on the other hand, is a made-in-India app developed by Zoho, named after the Tamil word "arattai," meaning "casual chat." It was specifically designed with India's "Atmanirbhar Bharat" initiative in mind and supports multiple regional languages.

Messaging and Language Support
Arattai comes with a lightweight interface and robust support for Indian languages ​​like Tamil, Telugu, and others. It also supports a total of 16 languages, including Japanese, Russian, and Turkish. It runs smoothly even on low storage and slow networks. WhatsApp offers a robust messaging experience globally and supports major Indian languages, though it's more focused on a universal audience and supports over 60 languages. Among messaging apps, WhatsApp is the most widely used in India.

Privacy and Security
WhatsApp secures all chats, calls, and media with end-to-end encryption. However, users have concerns about Meta's data-driven business model. Arattai offers encryption for voice and video calls, but text messages are not fully encrypted. However, its India-based servers and Zoho's policy of not using data for advertising make it different.

Calling and Group Chats
Arattai offers high-definition calling that remains smooth even on low networks. It supports group chats and channels for up to 1,000 members. WhatsApp, on the other hand, is stable in calling and offers group chats of up to 1,024 members, along with features like admin control and pinning messages.

File Sharing and Stories
Files up to 1GB can be shared on Arattai, while WhatsApp allows for file sharing up to 2GB. WhatsApp offers a "Status" feature, while Arattai offers a Stories feature.

Productivity and Business Tools
Arattai's "Pocket" feature is dedicated to self-storage, allowing you to save photos, notes, and files. It also has a meeting scheduling section. WhatsApp's "Chat with Yourself" feature allows you to save links, photos, and tasks. The WhatsApp Business platform offers features like payments, catalogs, and Meta integration, but lacks meeting scheduling.

Performance and User Experience
Arattai is completely ad-free and runs smoothly even on low-end devices. It may be suitable for rural and budget users. WhatsApp is a feature-rich app, but it can be a bit heavy on older or slower devices. Furthermore, its app storage size is also large.

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