Tinder Dating Sunday: Proven Tips to Boost Your Likes and Matches on Swipe Sunday

Tinder is set to mark the first Sunday of January as “Dating Sunday,” popularly known as Swipe Sunday, and it is widely regarded as one of the busiest days of the year on dating apps. According to Tinder, this day sees a massive surge in user activity as singles bring fresh New Year energy, resolutions, and intentions into their search for new connections.

With millions of users actively swiping, liking, and messaging, Dating Sunday presents a golden opportunity for singles to refresh their profiles and improve their chances of getting noticed. If you’re planning to make the most of Swipe Sunday, here’s everything you need to know—along with expert-backed tips straight from Tinder’s data and trends.

Why Tinder’s Dating Sunday Matters

Tinder’s internal data reveals that user engagement spikes sharply on Swipe Sunday. On this day alone:

• Likes increase by 18.2%

• Direct messages jump by 22%

• Between Swipe Sunday and Valentine’s Day, users send 11.4 million more messages globally

• During the same period, 58.7 million additional likes are recorded compared to the rest of the year

Not only that, Tinder users tend to respond 19.4 minutes faster on Dating Sunday compared to other Sundays, making it one of the best times to start meaningful conversations.

What Drives the Surge in Activity?

According to Tinder, the New Year inspires people to try new things and open themselves up to fresh experiences. Many singles view January as a clean slate, making them more proactive about dating and building connections. This mindset fuels the high engagement levels seen on Swipe Sunday.

To better understand dating behavior, Tinder partnered with OnePoll to survey 1,000 singles aged 18–25 across major Indian cities including Delhi, Mumbai, Bengaluru, Kolkata, Chennai, Hyderabad, Jaipur, Kochi, Chandigarh, and Guwahati between April and May 2023.

Key Insights from Tinder’s Year in Swipe Report

Tinder’s recently released Year in Swipe 2023 report highlights a major shift in dating attitudes. Last year was defined by dating “For the Plot,” where singles focused less on long-term outcomes and more on memorable experiences. This trend is also referred to as N.A.T.O Dating—Not Attached To Outcomes.

Instead of rigid expectations, users embraced authenticity, openness, and emotional availability, which strongly influenced profile content and interaction styles.

Tips to Increase Your Chances of Likes on Swipe Sunday

Based on Tinder’s data and user trends, here are proven ways to make your profile stand out:

1. Keep Your Bio Short, Clear, and Meaningful

The ideal Tinder bio length is 15 to 45 words. During peak dating season, more than 500 bios are edited every minute, so don’t hesitate to refine yours. Indian users increasingly highlight personal values and social causes such as environmental awareness, mental health, and animal rights, along with dating preferences like “authentic,” “emotionally available,” and “no labels.”

2. Upload at Least Five High-Quality Photos

Photos play a crucial role in attracting likes. Tinder data shows that over 2,200 photos are added every minute during peak season. Choose images that reflect different sides of your personality—casual, social, and candid moments work best. Don’t forget to complete photo verification to earn a blue tick, as 65% of young Indian daters find verified profiles more appealing.

3. Highlight Attractive Interests

Shared interests often spark instant connections. Tinder’s Profile Quiz feature helps showcase compatibility through fun, interactive questions. Popular interests in India right now include makeup, café hopping, self-care, skincare, and Pinterest-inspired aesthetics. Adding these details can significantly increase engagement.

4. Be Honest About What You’re Looking For

Transparency matters. Tinder’s Relationship Goals feature allows users to clearly state their intentions. Data shows that 25% of Indian users identify as “still figuring it out,” proving that honesty resonates more than rigid labels.

5. Mention Your Love Language

Including your love language gives potential matches insight into how you connect emotionally. Among Indian Tinder users, quality time is currently the most popular love language, indicating a preference for meaningful shared experiences.

6. Start Conversations Beyond “Hi”

First messages matter. Tinder’s profile prompts are designed to spark deeper conversations and showcase personality. Some of the most popular prompts globally include:

• “The key to my heart is…”

• “The first item on my bucket list is…”

• “Two truths and a lie”

These prompts make it easier to break the ice and move beyond generic openers.

Final Takeaway

Swipe Sunday isn’t just another day on Tinder—it’s a high-energy moment when millions of singles are actively looking to connect. With faster response times, more likes, and increased messaging, this is the perfect time to optimize your profile and engage authentically.

By updating your bio, adding quality photos, being clear about your intentions, and starting thoughtful conversations, you can significantly improve your chances of getting matches and meaningful interactions on Tinder’s Dating Sunday.