The Snappies: Snapchat announces its first awards show for creators on March 21st. Learn all the details..

Social media platform Snapchat no longer wants to be just a chatting and story-sharing app. On March 21st, the company is launching its first awards show, The Snappies, to honor creators shaping culture on the platform. According to the company, this awards show is an initiative to recognize creators not just as users who post content, but as artists, entertainers, and cultural leaders.

In which categories will awards be given?
Snapchat recognizes creators not just as users, but as artists and entertainers. To achieve this, the following award categories have been established:
Main Awards: Spotlight MPV, Best Storyteller, and Breakout Creator of the Year will be honored.
Theme-Based: Users will also be honored in areas such as fashion, beauty, sports, music, food, and games.
Impact: There are also categories for comedy, collaboration, and cultural impact.
Lifetime Achievement: Renowned DJ Khaled will be honored with this special honor.

Where and how will the event take place?
This will be a traditional live awards show, held at Snap's Santa Monica, California headquarters. Renowned comedian and creator Matt Friend will host the show. It will also feature prominent industry leaders and special guests.

Direct competition between Meta and TikTok
Snapchat isn't the first platform to do this; several platforms have previously held similar events. Before Snapchat, Instagram launched the Ring Awards in October last year, honoring 25 global creators with custom physical rings designed by fashion designer Grace Wales Bonner, along with digital golden rings added to their profiles.

TikTok, meanwhile, held its first TikTok Awards show in the United States in November. However, TikTok has already held awards shows in countries like Germany, Mexico, and Korea. The special thing about all this is that Snapchat's format is closer to TikTok, as it will also be held as a live stage show.

Why is this initiative important for creators?
Experts say that through awards like this, social media companies want to position themselves as key creators in the entertainment industry. This not only gives them recognition but also increases the value of their collaborations with brands. Currently, only one name has been revealed among those receiving awards at Snapchat's show; according to the company, the full list of nominees will be released.

Disclaimer: This content has been sourced and edited from Amar Ujala. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.