The Facebook experience is set to change: Reels will now appear immediately upon opening the app..

If you use Facebook, your experience is about to change. Meta is testing a new "Reels-first" version of its Facebook app in India. According to reports, some users in India are seeing full-screen Reels immediately upon opening the app, rather than the traditional feed of photos and text from friends, pages, or groups. In other words, users are encountering video content right away instead of the conventional post feed. However, the traditional Facebook feed is not being removed in this test; the familiar feed will remain available.

**Reels May Appear Immediately Upon Opening the App**
As part of this test in India, the initial Facebook experience has become Reels-centric for some users. Full-screen videos appear as soon as the app is opened, making the Facebook interface look more like Instagram’s video-first experience. This change is being tested specifically for users who prefer watching video content.

**Preparing to Make Facebook Video-Centric**
This test follows earlier comments made by Facebook's head, Tom Alison. According to him, people now prefer watching videos on social media over text or photos. Alison states that users want to see more visual and video content. Today, video has become the space where people interact, build communities, and even shop. He also indicated that if this experiment proves successful in India, the company will roll it out in the US and the rest of the world.

**The Growing Role of Reels on Facebook**
Meanwhile, much like with Instagram, Meta is placing greater emphasis on Reels within Facebook. The company had previously announced that new videos uploaded to Facebook—regardless of their length or format—would be shared as Reels. Additionally, Meta renamed Facebook's video tab to "Reels." This clearly highlights the priority being given to videos and Reels on the platform.

Will Facebook's traditional feed change?

This new experiment in India suggests that Meta is trying to gauge how effective a video-first model can be for an established, large social network like Facebook. However, the traditional feed is not being removed for now; therefore, users who prefer a feed featuring standard posts from friends, pages, and groups will still have access to that experience.

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