Spam will no longer be tolerated on WhatsApp! A limit on sending messages to unknown people will soon be imposed, testing will begin.
WhatsApp to Introduce Message Limits to Curb Spam: New Testing Phase Begins Globally
WhatsApp is preparing to roll out a major policy update aimed at curbing spam and unsolicited messages on its platform. The Meta-owned messaging app plans to introduce a limit on how many messages users or business accounts can send to unknown contacts—a move that could significantly reduce the spread of spam and scams across its massive global user base.
According to reports, WhatsApp has already begun testing this new feature in select countries and will expand it globally in the coming weeks. The update reflects WhatsApp’s growing focus on user safety and message authenticity as spam complaints continue to rise, particularly in markets like India.
Why WhatsApp Is Taking This Step
Originally launched as a simple communication tool between friends and family, WhatsApp has evolved into a multipurpose platform that supports group chats, communities, and business interactions. However, this expansion has also opened the door for misuse—especially by advertisers, scammers, and automated bots that flood users’ inboxes with unwanted messages.
Many users have reported receiving dozens of unsolicited promotional messages daily, and in some cases, these messages have been used for phishing and fraud. With this new restriction, WhatsApp aims to strike a balance between seamless communication and privacy protection.
How the New Spam Limit Will Work
Under the upcoming policy, WhatsApp will track messages sent to unknown contacts—that is, recipients who have not responded to your messages. Once a user or business reaches a certain threshold of unanswered messages, they may temporarily lose the ability to message new people.
For instance, if a user sends three messages to someone who never replies, those messages will count toward their monthly limit. Once the threshold is reached, WhatsApp will display a pop-up alert notifying the sender that they are approaching the limit and risk a temporary block if they continue sending messages without replies.
While the company has not yet disclosed the exact number of messages allowed, insiders say different limits may be tested across countries to understand user behavior and optimize spam detection.
Testing and Rollout Plans
As per a report by TechCrunch, the feature is currently under testing in multiple countries. A broader rollout is expected soon, though WhatsApp has clarified that regular users don’t need to worry, as the average user rarely sends messages to unknown contacts in large volumes.
The primary target of this restriction is businesses and accounts that use the platform for mass outreach or spam marketing. Once the testing phase is complete, WhatsApp plans to fine-tune the system and introduce it in major markets, including India—its largest user base.
Why India Is a Key Focus
With over 500 million active users, India is WhatsApp’s biggest and most diverse market. The app isn’t just used for chatting—it’s a vital communication channel for businesses, customer support, and community engagement. However, this popularity has also made it a hotspot for spam and fake promotions.
Users frequently complain about unsolicited messages from unknown numbers, often advertising services or products. Some of these messages even lead to scams and phishing attempts, making the platform’s spam control measures crucial for user safety.
WhatsApp’s Ongoing Fight Against Spam
This isn’t the first time WhatsApp has acted against unwanted messages. In July 2024, the company began testing limits on marketing messages. Later that year, it introduced an “Unsubscribe” button to let users stop receiving business promotions. By early 2025, the app also started restricting broadcast message frequency, preventing users from forwarding identical messages to hundreds of contacts at once.
These steps reflect WhatsApp’s broader effort to make communication safer, cleaner, and more personalized. The upcoming message limit is a continuation of that strategy—ensuring users have control over who can contact them and how often.
The Bottom Line
The new WhatsApp spam message limit is a proactive measure designed to protect users from spam, scams, and digital harassment. While the feature is still in testing, it signals a strong step toward a safer messaging environment.
As WhatsApp refines its anti-spam policies, users can expect fewer unwanted messages, greater privacy, and a more focused chat experience—especially in regions like India, where the app is deeply integrated into everyday communication.
