Spam Calls: Jio Leads the Way in Curbing Spam Calls; See How Other Companies Fare

Spam Calls: If you are troubled by constant, unwanted calls regarding loans and promotional offers, there is significant news for you. A report by the Telecom Regulatory Authority of India (TRAI) reveals that Jio has emerged as the leader in curbing spam—find out how other companies compare.

Spam Calls: Nowadays, many of us receive calls from unknown numbers offering loans, credit cards, or other unsolicited deals. These can be highly disruptive—interrupting important meetings or disturbing your rest. To address this issue, telecom companies have stepped up their efforts. A recent report from the Telecom Regulatory Authority of India (TRAI) highlights which company is leading the charge against fraudulent calls and promotional messages.

According to data for the second quarter of the 2026-27 financial year (July to September 2026), Reliance Jio—the country’s largest telecom operator—is at the forefront of this initiative. Surprisingly, despite having the largest user base, Jio’s network recorded the fewest complaints regarding spam calls, whereas the figures for Airtel and Vodafone Idea (Vi) are quite striking. Read on for the full story.

Fewest Complaints on Jio’s Network

It is generally assumed that a company with a larger customer base would experience more issues or spam-related problems on its network. As of September 30, 2026, Jio had approximately 527.2 million (52.72 crore) active users—the highest in the country. Despite this, only 293,716 complaints were registered against spam calls and unwanted messages originating from the Jio network during the July–September quarter.

Jio has not only kept the number of complaints low but has also taken direct action against those violating the rules. The company blocked 4,963 mobile numbers responsible for spreading spam for a full year. Additionally, 274 entities and companies—which had been persistently bothering people with unwanted messages and calls—were blacklisted for a period of one year.

Airtel and Vi customers faced greater inconvenience.

While Jio managed to keep its network relatively clean, the performance of Airtel and Vodafone Idea (Vi) appeared somewhat weaker in this regard. Airtel has approximately 506.7 million (50.67 crore) subscribers, yet 352,062 complaints were filed against spam originating from its network. Vodafone Idea’s figures, however, were the most concerning.

Vi’s user base—at approximately 200.8 million (20.08 crore)—is significantly smaller than that of Jio or Airtel; nevertheless, its network accounted for the highest number of spam complaints, totaling 539,285. Both companies also lagged behind Jio in terms of taking action: Airtel blacklisted only 85 spam-sending entities, while Vodafone Idea blocked a mere 9.

Plans to curb the issue using AI.

For telecom companies, simply blocking numbers on their own networks is not enough; it is equally crucial to share information regarding spam originating from other networks. Jio led the way in this effort, forwarding 650,038 complaints to the respective telecom operators so that action could be taken against those numbers. In comparison, Airtel forwarded 635,420 complaints, while Vi forwarded only 137,182. Meanwhile, it has emerged that 32.7% of Vi users and 17.2% of Airtel users activated the 'Do Not Disturb' (DND) service, whereas only 10.7% of Jio subscribers did so. Nevertheless, Jio’s robust filtering system and AI technology proved highly effective. Overall, thanks to the strict measures enforced by TRAI and the AI-driven systems implemented by telecom operators, there is now reason to hope that people will no longer be significantly troubled by unwanted spam calls in the near future.