Shock for iPhone Buyers: Did Apple Quietly Change the Discount System?

If you are considering purchasing an older iPhone model at a slightly lower price, this news is essential for you. Indeed, a recent report reveals that Apple has quietly begun making changes to the system through which customers typically receive attractive discounts on iPhones. This change could soon have a direct impact on customers' wallets.

First, understand what Apple has changed
Essentially, the report states that Apple is gradually scaling back its "Demand Generation" (DG) support. Simply put, this is a type of backend incentive scheme through which the company provides discounts to retailers, enabling them to sell iPhones to customers at reduced prices without officially lowering the device's list price. However, the reduction in this support now implies that retailers will have less margin to offer discounts.

Discount offers may decrease
While Apple has not yet officially altered the list prices of its iPhones, the reduction in DG support means that the discounts available at retail stores may now diminish. Consequently, you may have to spend approximately ₹3,000 to ₹5,000 more than you would have previously. Furthermore, a decline may also be observed in certain bank offers and cashback incentives, making the overall cost of purchasing an iPhone slightly more expensive.

Which iPhone models will be affected?
The report suggests that the impact of this change is likely to be felt particularly by the iPhone 15 and iPhone 16 series. These are the very models that people tend to prefer purchasing following the launch of a new iPhone generation, as they offer top-tier features while striking an excellent balance between performance and price. In contrast, the new iPhone 17 series remains unaffected by this change for the time being.

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