Report: Youth Hooked on Reels, Women Lead in Shopping! What Are Indians Doing Most on Their Smartphones?
Have you ever wondered where Indians spend the majority of their time on their smartphones? Recently, IAMAI and VTION released a fascinating tech report that reveals several major insights regarding the internet usage habits of Indians.
This report indicates that our youth (Gen Z) are spending over two hours daily on social media. Meanwhile, in the realm of online shopping and quick commerce, women have significantly outpaced men. Let's take a look at the five most significant highlights of this report:
1. **Indian Youth (Gen Z): Social Media Enthusiasts**
Today's youth are at the forefront when it comes to watching Reels and chatting with friends.
**Statistics:** Urban youth aged 18 to 24 spend an average of over 120 minutes (2 hours) daily on social media applications.
The average time a typical user in the country spends on social media is 97.9 minutes. This clearly demonstrates that the youth are significantly ahead in this regard.
2. **OTT and Entertainment Appeal to the 35+ Age Group**
The impact of the digital world is not limited solely to the youth. Older generations are now moving away from traditional television and shifting their focus toward mobile screens.
Individuals aged 35 and above are most active within the entertainment sector (specifically on OTT and video streaming platforms).
On average, this demographic spends 77.2 minutes daily on their entertainment-related applications.
3. **Women's Unilateral Dominance in Online Shopping**
If you assume that men lead the way in online shopping, data from tech companies suggests otherwise.
In terms of usage of e-commerce and quick-commerce applications, women aged 18 to 24 are 47% ahead of their male counterparts.
Women aged 25 to 34 residing in metropolitan areas spend an average of 35.2 minutes daily on shopping apps, whereas men in the same age group devote only 24.8 minutes.
4. Surprising Statistics from Blinkit, Meesho, and Myntra
Shopping and grocery apps boast the highest number of female users:
Meesho: 61% women
Blinkit: 57% women
Myntra: 54% women
A Lesson for Tech Companies: The report clearly states that if any brand fails to structure its e-commerce business with women in mind, it is destined to fail.
5. The Phenomenal Growth of Chatting and AI (Artificial Intelligence)
Beyond all this, Indian internet users are now rapidly adopting new technologies:
Chatting: Users spend an average of 58.6 minutes daily on messaging apps such as WhatsApp.
Loan Apps: There has been a 30% surge in the user base of finance and lending apps.
The AI Phenomenon: The most significant growth has been observed in Artificial Intelligence (AI) apps. Their usage has skyrocketed by over 100%, demonstrating that Indians are now integrating AI tools into their daily routines.
Disclaimer: This content has been sourced and edited from Amar Ujala. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.
