Online Gold Shopping Frauds Rise During Diwali: Common Scams from Last Year and How to Stay Safe This Festive Season
As Dhanteras and Diwali Near, Beware of Online Gold Purchase Scams
With Dhanteras and Diwali just around the corner, the tradition of buying gold and silver is once again in full swing across India. For many, these festivals are considered the most auspicious time to invest in gold — a symbol of prosperity and wealth. However, while the festive rush brings great deals and discounts, it also opens the door for cyber fraudsters who take advantage of people shopping online for gold.
Last year, during the Diwali season, hundreds of customers fell prey to online gold purchase scams, losing their money and personal data to fake apps and websites posing as genuine jewelry sellers. This year, if you plan to buy gold online, you must remain vigilant and take the right precautions to ensure your investment is safe.
What Happened Last Year: The Rise of Fake Gold Apps and Websites
In 2024, cybercrime cells across multiple Indian cities reported a surge in cases related to fake gold investment platforms and e-commerce sites. These fraudulent platforms lured buyers with promises of heavy discounts, high cashback offers, and zero processing fees on gold purchases.
Unsuspecting customers clicked on links shared via social media, SMS, or promotional ads, only to end up on fake websites. Once payments were made through QR codes or online wallets, the money vanished — and so did the scammers. In several cases, users’ banking credentials, credit card details, and personal data were also stolen and later misused.
Don’t Repeat These Mistakes This Diwali
As you prepare to buy gold online this festive season, keep the following safety tips in mind to avoid being tricked:
1. Buy Only from Verified Platforms
Always purchase gold from trusted and well-known jeweler websites such as Tanishq, Kalyan Jewellers, Malabar Gold, or official banking platforms offering digital gold. Avoid random links or newly launched apps that lack verified business credentials.
2. Avoid Overly Attractive Offers
If you come across a deal that seems “too good to be true,” it probably is. Be cautious of ads promising massive discounts, instant cashback, or free gold coins. Fake social media ads often use such tactics to attract clicks and steal your payment details.
3. Check for HTTPS and Secure Payment Options
Before making a payment, ensure the website URL begins with “https://” and displays a padlock icon. This indicates a secure connection. Always use credit/debit cards or UPI on official gateways — never share your PIN or OTP on unofficial sites.
4. Opt for Cash on Delivery (COD) When Possible
If the jeweler provides a COD option, prefer it over advance payments. This reduces the risk of monetary loss if the website turns out to be fraudulent.
5. Verify the Gold’s Authenticity
Ensure that the jewelry or coin you’re buying carries a BIS hallmark, indicating purity and certification. Avoid unverified sellers who cannot provide such details.
Always Ask for a Proper Invoice
Whether you buy gold online or offline, a valid purchase bill is your most important proof of authenticity. The invoice should include the jeweler’s name, GST number, TIN number, and details of gold purity. A proper bill helps you in future resale or exchange and safeguards you legally in case of disputes.
Without a proper invoice, you might face challenges proving ownership or verifying purity later — and that could make you a victim of financial or tax-related complications.
Stay Alert, Shop Smart
The festive season brings joy and prosperity, but it also attracts online scammers eager to exploit festive shoppers. By staying alert, using only trusted websites, and verifying every transaction, you can ensure that your Dhanteras and Diwali gold purchase is both safe and auspicious.
Remember — a genuine deal will always come with proper documentation, verified sellers, and transparent pricing. Don’t let fake offers spoil your celebration.
Disclaimer: This article is meant for awareness and educational purposes. Always verify gold prices and seller credentials before making any purchase online.
