Now, you can change your face on Instagram with the help of AI! You can add someone else to photos and videos. Learn how.
Instagram AI Feature: Amidst the rapidly changing technology in the social media world, Instagram is preparing to introduce a new AI feature.
Instagram AI Feature: Amidst the rapidly changing technology in the social media world, Instagram is preparing to introduce a new AI feature. According to reports, the platform is developing a tool that will allow users to create their own digital likeness, an AI-based face or avatar. Importantly, this likeness can be used in photo and video editing, making content more creative and unique. However, since the company has not yet officially announced this, this information is currently being viewed as a potential update.
What is likeness, and how will it work?
The avatar feature already exists on Instagram, but the new AI likeness feature could go even further. It will allow users to create a digital face that can be used in place of their real face in photos and videos. This means you will be able to add an AI-created version to your content.
#Instagram is working on an #AI-powered face swap feature 👀
— Alessandro Paluzzi (@alex193a) February 10, 2026
ℹ️ In order to use someone else’s likeness in photos or videos, you must ask for permission pic.twitter.com/iO2rFU6luK
Furthermore, the report also claims that users will be able to swap faces with another person's likeness. However, this will be entirely permission-based. If you want to use someone's AI face, that person's consent will be required first. Only after receiving approval will you be able to add their digital face to your photos or videos.
Information Revealed by Leaks
Information about this potential feature was shared by tipster Alessandro Paluzzi, who is active on the social media platform X (formerly Twitter). He also posted some screenshots that give an idea of how this feature might work in the future. However, until Instagram officially confirms, this will be considered part of the testing phase.
Permission-Based System Will Reduce Abuse
According to reports, this system will be permission-based to prevent misuse of someone's digital identity. Such a model has already been seen in OpenAI's tool, Sora, where approval is required before using someone's likeness. Instagram is also believed to be preparing to adopt a similar security framework.
Will this feature be paid for?
Last month, Meta hinted at developing subscription plans for its popular apps, such as WhatsApp and Instagram. This raises the question of whether features like AI Likeness and face-swap will be paid or available to all users. Currently, there's no clear information on this.
