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No More Earnings from Frivolous Posts: Elon Musk's X Changes Monetization Rules..

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Social media

X Monetization Update: The social media platform X has implemented a major change to its monetization system. It will no longer be easy to earn revenue on the platform through low-quality and clickbait content. Led by Elon Musk, this decision was taken with the aim of improving content quality. Under the new rules, original and value-adding content will now receive higher priority. This will incentivize creators to produce better content and lead to a reduction in spam and frivolous posts on the platform.

**Strict Measures Against Engagement Farming; Rules Revised**
X had long faced criticism regarding "engagement farming"—a practice where users would post low-quality or viral videos solely to boost their view and like counts. The platform has now decided to downrank such content. Nikita Bier, the company's Head of Product, explained that the system is being redesigned to identify and recognize users who create authentic and original content. The objective is to ensure that those who put in the effort to create fresh content reap the greater rewards, rather than those who merely share others' content to make it go viral.

**Original Content to Earn Higher Revenue**
Under the new update, X is making changes to its revenue-sharing program. The platform will now offer greater rewards to creators who produce original and high-quality content. According to Nikita, the company is developing tools capable of identifying the true creators of content and allocating a direct share of the revenue to them. This implies that earnings derived solely from reposting or providing commentary may become limited. Additionally, while views generated by replies were previously counted toward monetization, they have now been excluded from the calculation to curb "reply spam."

**New Terms and Conditions for Creators**
To earn revenue on the platform, users must now fulfill several essential criteria. According to X, creators are required to subscribe to either the Premium or Premium+ tier and must possess a minimum of 500 followers. Furthermore, it is mandatory to generate 5 million organic impressions within a three-month period. According to the company, greater weight will be given to organic views received on the Home timeline. Additionally, views from verified users and Premium Plus subscribers will carry more weight. However, a proposal to prioritize views from local regions has currently been put on hold by Elon Musk.

Disclaimer: This content has been sourced and edited from TV9. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.