New technology in farming: AI will advise on where to sell crops, helping farmers secure better prices..

Farmers will now be able to leverage AI to find better markets for selling their produce. Oshin Malhotra, a student at the Indira Gandhi Delhi Technical University for Women (IGDTUW), has developed a platform that provides farmers with information about *mandis* (agricultural markets) and other marketplaces where they can secure the best prices for their crops. The objective of this technology is to assist farmers in identifying the optimal locations to sell their harvest. By accessing price data from various markets, farmers can determine where they are likely to gain the highest returns on their produce.

What did Oshin achieve in the competition?
Oshin Malhotra’s AI-based project secured first place in Google’s 'Fund My Crazy-2026' competition. For this achievement, she was awarded a prize of ₹20 lakh. The competition received a total of 192,000 entries from across the country; securing the top spot among such a vast number of projects is a significant accomplishment for Oshin. Her work has also been lauded by the university. Prof. Ranjana Jha, Vice-Chancellor of IGDTUW, described the achievement as a source of pride for the entire university.

How will the AI ​​platform function?
Using AI, the platform will process and analyze diverse data related to agricultural markets—including crop prices in *mandis*, produce availability, buyer demand, and weather-related information—along with other relevant agricultural and market data. By synthesizing this information, the platform will help farmers identify the most advantageous markets for their crops, offering them a new way to assess market conditions before finalizing a sale.

How will farmers benefit from this technology?
Based on the specific type and quantity of their produce, farmers will be able to identify *mandis* and markets where they are most likely to receive better prices. Often, farmers lack access to accurate market information, forcing them to sell their produce at lower prices. This platform can help them understand price trends across different locations and gauge buyer demand, making it easier for them to select the best market for their produce. Furthermore, it can help prevent the misdirection of shipments to the wrong locations, thereby avoiding unnecessary additional transportation costs.

What is Oshin’s vision for this project?
Oshin Malhotra aims to develop this project into a comprehensive information platform for Indian agriculture. Her vision is to create a "Bloomberg Terminal" for the Indian agricultural sector. Much like a Bloomberg Terminal, this platform will serve as a centralized hub for essential market-related data. It will assist farmers by providing insights into crop prices, market demand, and the availability of produce. The university’s Vice-Chancellor, Prof. Ranjana Jha, has also expressed confidence that this initiative by Oshin could prove highly beneficial for Indian agriculture in the future.

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