New Rule: Now you can easily find 'Made in India' products on e-commerce sites, the government is going to introduce a new rule..

The government is introducing a major change for online shoppers. It will now be easier to determine whether a product is manufactured in India or abroad on e-commerce websites. The Ministry of Consumer Affairs has drafted a new rule, requiring all e-commerce platforms to provide a separate "Country of Origin" filter in their product listings. This will make it easier for users to select products made in their preferred country and will also strengthen government initiatives like "Made in India" and "Vocal for Local."

Suggestions can be submitted by the time they are implemented.
According to the ministry, this new rule is being implemented under the Legal Metrology (Packaged Commodities) (Second) Amendment Rules, 2025, which amend the existing 2011 rules. Following this change, every e-commerce company will be required to provide a search and sort feature based on country of origin on its platform. The ministry has released this draft for public consultation and has invited suggestions until November 22, 2025. This will provide customers with transparency while shopping online, enabling them to make informed purchasing decisions.

What will be the benefit?
The government believes that this initiative will empower consumers and provide a level playing field for Indian products in the global market. The 'Country of Origin' filter will provide greater visibility to Indian manufacturers, allowing people to easily choose Made in India products. It will also facilitate authorities in monitoring compliance and verifying product information. Overall, this move could prove to be a major shift towards a transparent and informed shopping experience in the e-commerce sector.

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