Netflix also has a Reels-like feature, allowing users to scroll through short videos on mobile.

Netflix has also entered the short video format. The company is testing a new feature on mobile that will allow users to watch short clips from movies and shows.

Competition in short videos is getting fierce. Now, Netflix has also decided to launch a new vertical feed on mobile, similar to Instagram Reels. The company is currently testing this feature. This feature will allow users to watch short clips from movies and TV shows. Netflix has described it as a discovery and sampling feature rather than a social feed. Let's learn more about this feature.

How will this feature work?

This feature will show users short videos of Netflix shows and movies. By tapping on these, users will also be able to watch full episodes or movies. In fact, many users take a long time to decide what to watch. This feature has been introduced to reduce this time. Netflix wants viewers to avoid having to visit other apps to watch trailers or clips related to a movie, and this feature will serve as an on-platform feed.

Netflix hits multiple targets with one arrow

By introducing this feature, Netflix will be able to keep viewers on its platform for longer. It will also serve as a marketing tool, eliminating the need for the company to rely on other platforms for distribution. Netflix is ​​exploring several interactive layers, including live voting, party games, and animated home experiences, to make its service feel lively.

Netflix said, "Not a copy of TikTok"

Netflix CTO Elizabeth Stone stated that her company is not trying to copy short-form video apps. The company's focus is on responding to audience preferences. The content displayed in this feed will not be user-generated and will be drawn from original programs already available on the platform.