Meta launches AI business agent: Doing business on WhatsApp will become easier; it will assist customers 24/7..

Meta has launched a new 'Meta Business Agent' on WhatsApp for businesses. This AI-powered assistant can autonomously handle tasks ranging from answering customer queries and recommending products to booking appointments and driving sales. The company announced this during WhatsApp's third Business Summit held in Mumbai.

Meta states that this AI assistant is designed to make interactions between businesses and customers faster and more personalized. It can also transfer the conversation to a human support agent if the need arises.

**What can the AI ​​Business Agent do?**
The Meta Business Agent can handle several key tasks without human intervention. It will answer customer questions, suggest products from the business catalog, book appointments, identify potential customers (leads), and assist in closing sales. Business owners can also determine the specific scenarios under which the AI ​​should hand over the conversation to a team member.

**Assistance beyond customer support—helping with business management**
This AI tool is not limited to just customer interactions. It can generate summaries of missed chats. Additionally, by extracting key insights from customer conversations, it helps businesses make better decisions and simplifies daily operations.

**A separate platform for large companies**
Alongside this, Meta has launched the 'Meta Business Agent Platform,' designed specifically for large enterprises. This platform enables companies to build and customize AI agents according to their specific needs. It integrates seamlessly with the WhatsApp Business Platform and works with existing business systems such as Shopify, Zendesk, and Shopee.

**Who can use it?**
Meta has currently opened a waitlist for interested businesses. Swiggy, Madhulika Enterprises, and Kaizen Adventours are among the early adopters of this platform.

**New features for WhatsApp users too**
Meta announced that WhatsApp users will soon be able to search for a business's name directly within the app's 'Search' section. Furthermore, users will have the option to share business contacts with friends and family, making it easier than ever to connect with their favorite businesses.

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