Major Update for LinkedIn Users: AI Will Now Determine Which Posts Appear in Your Feed

LinkedIn is introducing a significant change for its users. The platform is now implementing an AI-powered system that will determine exactly which posts appear in your feed. Let's take a closer look...

LinkedIn has announced several major updates aimed at further enhancing the main feed on its platform. The company is now leveraging AI to make the feed smarter and more useful. As part of these new updates, an AI-powered Feed Ranking system is being integrated into the platform, ensuring that users see posts that are more relevant to their work and interests. Additionally, the company has begun cracking down on automated comments, artificial engagement tactics, and repetitive content. The company states that the objective behind these changes is to make professional conversations more authentic, trustworthy, and valuable.

How Will the New AI-Based Content Ranking System Work?

The most crucial component of this update is the new AI-based content ranking system. According to the company, this system utilizes generative AI models—specifically, a combination of Generative Recommenders and Large Language Models (LLMs). The system attempts to understand the subject matter of a given post and how a user's interests evolve over time. To achieve this, the model analyzes various signals, such as the information provided in a user's profile—including their industry, work experience, skills, and location. Furthermore, it observes which posts a user interacts with most frequently and which ones they tend to ignore.

What Does the Company Say?

The company explains that by combining all these signals, the feed will be updated much more dynamically. If a user begins to show interest in a new topic or starts participating in new discussions, the AI ​​will quickly recognize this shift and begin displaying posts related to those specific areas. This ensures that users see not only posts from people within their immediate network but also content from other professionals across the platform. Concurrently, the platform is also taking measures to curb fraudulent or artificial activity.

What New Feature Is Being Introduced for New Users? Furthermore, the company is preparing to reduce the reach of posts designed solely to boost likes and comments—such as those asking users to comment "Yes," or videos uploaded with the primary objective of simply reaching a wider audience. These types of posts will now be displayed less frequently; additionally, to enhance the experience for new users, the company is testing a new "Interest Picker" feature. When a new user signs up, they will be able to select their preferred topics—such as leadership, job search skills, or career growth. This ensures that, right from the start, they are shown posts that are relevant and useful to them.