Major Move by X! Crackdown Begins on Those Monetizing Through Artificial Means

X has initiated action against accounts that generate revenue by artificially boosting engagement. Find out which methods the platform is targeting and how this will impact users.

Social media platform X is highly popular among the public. In a significant development, the company has now launched legal action against individuals alleged to have manipulated its creator monetization system. The company has accused two individuals and certain unidentified persons of making money by artificially inflating engagement across multiple X accounts. The matter has reached the High Court of England and Wales.

Accusation of Operating Six Accounts as a Single Network

According to X, Vivek Kumar Sen, Zamyang Sherpa, and others presented six accounts as belonging to distinct users, while allegedly operating them as a single network. These accounts are accused of posting content related to Bitcoin and cryptocurrency, as well as liking, replying to, and reposting each other's content.

The company claims that certain posts were nearly identical and were published from different accounts within seconds or minutes of one another. The objective was to create the appearance of genuine interest and interaction from real users.

How Was Money Earned Through Fake Engagement?

A crucial aspect of the case is X's 'Creator Revenue Sharing Programme.' Under this program, creators could earn money based on the engagement their posts received. X alleges that the accused generated artificial engagement across multiple accounts to exploit this system.

For instance, the network's tactics reportedly involved posting identical or similar content from one account and then immediately posting it from others, followed by mutual liking or replying. X alleges that this practice inflated the perceived popularity of the posts, thereby increasing the payouts received through the Creator Revenue Sharing program.

Earnings Generated

According to X's court filings, at least £207,384 (approximately ₹2.6 crore) in "Creator Revenue" was generated through this alleged activity. The company is seeking the recovery of this amount, in addition to damages, interest, and legal costs. However, it is important to note that these are currently allegations made by X; the matter is sub judice, and no final judicial verdict has been reached regarding the accusations.

Creator Revenue Sharing Programme Discontinued

A notable aspect of this matter is that X has discontinued its previous Creator Revenue Sharing Programme. According to X's official Help Center, new registrations for the program were halted on August 7, 2026, and the program was retired on September 7, 2026. The company is launching a new program called "Original Content Rewards" to replace it.