Lenskart: India's first AI-enabled smart glasses to launch soon, Lenskart to launch 'B Camera Smart Glasses'..

Eyewear company Lenskart is taking a major step towards becoming a technology-driven lifestyle brand. The company is preparing to launch its first AI-powered smartglasses by the end of December. According to sources, this product could make Lenskart a leading player in India's emerging vision-tech ecosystem.

The launch will be called "Be by Lenskart Smartglasses."
Company insiders revealed that these smartglasses are currently being developed under the name "Be by Lenskart Smartglasses." They will include smart features like AI-based interaction, health and wellness information, and UPI payments. These smartglasses are being developed on the Gemini 2.5 platform and are expected to launch within a few weeks of the company's stock market listing on November 10th. However, no official information has been shared regarding their pricing.

Glasses will become a smart assistant.
A Lenskart official said, "These smartglasses aim to demonstrate that your glasses can be more than just a means of viewing, but also a means of communication, shopping, and convenience." According to sources, the device could be powered by the Qualcomm Snapdragon AR1 Gen 1 chipset. This chipset is designed for lightweight augmented reality (AR) and camera-based AI applications.

Qualcomm Partners to Develop AR and AI Solutions
This technology move also aligns with the partnership between Lenskart and Qualcomm announced during the Snapdragon for India XR Day in July 2025. At that time, the two companies planned to jointly develop AR and AI solutions for Indian consumers.

Company Focuses on Strengthening In-House Tech Capabilities
Lenskart Solutions recently launched a public issue of ₹7,278 crore on October 31st, valuing the company at approximately ₹70,000 crore ($8 billion). The issue was fully subscribed on the first day and will close on November 4th. Over the past year, the company has invested in several startups focused on AI, XR, and computer vision to strengthen its in-house tech capabilities. This strategy is paving the way for Lenskart's transformation from a traditional eyewear brand to a tech-driven lifestyle company.

Lenskart to become India's first brand to launch AI-enabled smartglasses
If all goes according to plan, Lenskart will become the first brand in India to launch AI-enabled smartglasses on a large scale. According to company sources, the product will compete with global products like Meta-Ray-Ban smartglasses and Amazon Echo Frames, but its design and pricing will be tailored to the needs of Indian consumers.

Disclaimer: This content has been sourced and edited from Amar Ujala. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.