Just like Instagram and Snapchat, this amazing feature could soon arrive on WhatsApp as well—here is something important users should know..

WhatsApp New Feature: WhatsApp boasts hundreds of millions of users worldwide and stands as one of the most widely used messaging apps. To enhance the user experience, WhatsApp periodically introduces new updates and features. Now, this messaging app may soon introduce another new feature, similar to those found on Instagram and Snapchat. According to reports, WhatsApp is planning to introduce features such as usernames and unique IDs to its platform. This would enable users to easily send messages and make voice or video calls to other WhatsApp users without having to reveal their phone numbers.

New Feature Expected in June 2026
According to reports, this new feature could roll out globally in June 2026. It would allow users to set a unique name or handle—much like they do on other social media platforms. In a statement, the company noted, "We are excited to soon bring usernames to WhatsApp, enabling people to connect with new friends, groups, and businesses without having to share their phone numbers."

Feature May Be Optional
According to reports, the username feature is expected to be optional, allowing users to continue using their phone numbers if they prefer. The objective behind this move is to avoid disruption and prevent users from migrating to rival platforms.

Over 500 Million WhatsApp Users in India
With a user base exceeding 500 million, India remains one of the largest and most critical markets for WhatsApp globally. According to a report released in February, social media platforms exert a significant influence on 77 percent of retail purchasing decisions made in India. Furthermore, Meta's platforms play a pivotal role—accounting for up to 96 percent—in the realm of "social discovery."

This report, a collaboration between Meta and the Retailers Association of India (RAI), highlights how short-form videos and content creators are increasingly instrumental in helping products reach consumers. According to the report, 97 percent of consumers watch short-form videos daily, and approximately 60 percent of the total time spent on Facebook and Instagram is dedicated solely to watching videos. The report also states that 72 percent of product discovery takes place through the messaging platform WhatsApp. This means that people are predominantly using WhatsApp to learn about products, make inquiries, and gather information.

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