Instagram Plus: Paid Subscriptions Are Coming to Instagram—Here Are the Features You Get for a Fee

Instagram Plus: Meta has begun rolling out its subscription plan for Instagram, dubbed "Instagram Plus." It is priced at approximately ₹380 per month.

Instagram Plus: Meta no longer wants to rely solely on advertisements for revenue. The company believes that some users are willing to pay for additional features and tools. With this in mind, the company has started rolling out paid subscription options across its social media platforms: Instagram, Facebook, and WhatsApp. These features have been undergoing testing for the past few days, and the company has now officially begun their rollout. Today, we will explore the specific features included in the Instagram Plus subscription plan and find out exactly how much it will cost to access them.

What Does Instagram Plus Offer?

Instagram Plus is particularly useful for users who frequently post Stories and desire greater control over them. By subscribing to this plan, users will be able to see how many times their Instagram Stories have been "rewatched" by others. In addition to the existing "Close Friends" list, they will gain the option to create custom audience lists and keep their Stories live for longer than the standard 24-hour duration. Furthermore, subscribers will have the opportunity to "spotlight" one Story per week, thereby boosting its visibility. Regarding other features, the plan includes options to search within the list of Story viewers, view Stories anonymously (without appearing in the viewer's list), and post content directly to one's profile without having it appear in followers' feeds.

Customization Options Also Available

In addition to the features mentioned above, Instagram Plus also provides several tools for customization. Paid subscribers will be able to customize their app icon. They will also have access to animated "Super Heart" reactions and the ability to use more profile pins. Viewed in this light—aside from customization and Story-related options—this plan does not currently offer much else in the way of extra features for users. However, the company has stated that additional exciting features may be added to the plan in the future. On the other hand, regarding Facebook Plus, it is reported that it will also offer features similar to those found in Instagram Plus.

How much will Instagram Plus cost?

Meta has set a uniform price for both Instagram Plus and Facebook Plus. Both plans are priced at $3.99 (approximately ₹380) per month. However, pricing specifically for India has not yet been announced. It is worth noting that even after the introduction of these paid subscriptions, the core functions of these apps—such as posting, messaging, and scrolling—will remain free, just as they are now.