Instagram: Instagram head expresses concern over AI-generated videos, says people will view the content with suspicion..

Instagram head Adam Mosseri has identified artificial intelligence (AI) as the biggest challenge for the platform's future. In a post shared at the end of December, he stated that AI is advancing so rapidly that it will soon become extremely difficult to distinguish between real photos and videos and AI-generated content. Therefore, Instagram will also have to adapt quickly.

According to Mosseri, AI-generated content is not just a trend, but a technology that will completely change the way we think about social media. He described it as one of the biggest technological shifts he has ever witnessed.

The Growing Threat of AI Content
In 2025, AI-based image and video generation tools gained tremendous traction on the internet. Tools like Google's Nano and OpenAI's Sora contributed to the rapid popularization of AI content. Instagram also became part of this shift and launched its Edits app to support AI content creation.

However, Mosseri believes that this same technology could also become a risk for Instagram in the long run. In a 20-slide carousel post shared on December 31, he wrote that a major shift is clearly visible as we move towards 2026. He explained that in this era of AI-generated content, it has become easier to deceive people regarding authenticity.

From Trust to Suspicion
Mosseri acknowledged that people's long-held trust in digital content is gradually eroding. Previously, it was assumed that photos and videos were true representations of real events, but that is no longer the case. According to him, due to AI-generated content, in the coming years, people will be more likely to question what they see rather than blindly trust it.

He also said that while Instagram can currently identify AI content, this task will become increasingly difficult as the technology improves. In the future, instead of focusing on detecting AI content, the emphasis might shift to verifying real photos and videos in real-time using cryptographic signatures. 

Instagram's Future Strategy
In this AI-driven environment, Instagram is preparing to take several steps to remain relevant. Mosseri stated that the platform needs to develop better tools to manage AI-generated content, clearly label AI-created content, and implement robust methods for verifying authentic content. Furthermore, it will also be made clear who is posting the content and what their credibility is. Instagram is now moving towards prioritizing originality and trust over technical perfection.

Disclaimer: This content has been sourced and edited from Amar Ujala. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.