Indian Gen Z is watching translated content in other languages, a YouTube report reveals
Indian Gen Z is showing a strong preference for translated content in other languages. They are not only watching it but also incorporating what they learn into their everyday conversations.
Indian Gen Z users are increasingly enjoying translated content in other languages. YouTube's end-of-year report reveals that 3 out of 4 Gen Z users in India are watching content in other languages. The report states that 77 percent of these users watched translated or dubbed content from other languages, while 68 percent incorporated languages or phrases learned through YouTube videos into their daily conversations. Approximately 76 percent of Gen Z users are using YouTube to learn about international events.
MrBeast's popularity soars
According to the report, Gen Z users are particularly fond of content from popular creator MrBeast. MrBeast's videos are available in 7 different languages, and his channel has garnered 47 million subscribers from India. This indicates that content on YouTube is no longer bound by language barriers, and creators and studios are adapting their content for different languages. Many Indian creators are gaining popularity abroad, while many foreign creators are finding their audience in India. The report also mentions creators like Raj Shamani and Sejal Gaba, who are transitioning from YouTubers to entrepreneurs.
AI is benefiting creators
The advent of AI is significantly benefiting creators. This technology has made video production easier for them. Features like YouTube's Inspiration tab, Edit with AI, and auto-dubbing have reduced video creation time. The auto-dubbing feature allows users to reach a global audience without significant investment. YouTube data shows that the language and geographical divide in India's digital content space will narrow further next year. This will require creators to make their content accessible across all languages without compromising their cultural identity.
