If you use Gmail, you should definitely know this! Will Google Ads become personalized based on your data?

When you search for something on the internet and subsequently see advertisements related to it, it is natural to wonder how Google knows about your preferences. In reality, advertisements can be tailored to your interests based on your online activity. Following Google's new privacy policy, discussions have emerged regarding data from Gmail, Google Drive, and Google Photos.

In its updated policy, the company has stated that, under certain conditions, information from these services may be used across other Google platforms to display personalized advertisements. However, this does not mean that every individual email or photo will be directly accessible to advertisers; your explicit permission and account settings play a crucial role in this process.

What has changed in Google's new privacy policy?
According to a report by Android Authority, Google updated its privacy policy on October 16. Previously, the company's policy stipulated that content from Gmail, Drive, and Photos would not be used for the purpose of displaying personalized advertisements.

A new provision has now been added, allowing information from these services to be used across other Google platforms to tailor advertisements to your preferences. This can only occur if the user grants permission for such information to be used by other services. The specific mechanism for this will depend on the policies of those services and your personal account settings.

What is the connection to Gemini and Google Search?
Google’s AI service, Gemini, and certain features within Google Search can be integrated with Gmail, Drive, and Photos. With your authorization, the AI ​​can access specific information stored within these services, enabling it to provide more relevant answers to your queries and offer more useful suggestions.

However, sharing information with Gemini does not automatically mean that your data will be used for advertising purposes. This depends entirely on which features you have enabled and which services you have authorized to access your information. 

Will advertising companies be able to see your emails and photos?
Google states that advertisers do not have access to view the private content in your Gmail inbox or Google Photos. The company does not share your emails or photos directly with advertisers. Furthermore, personally identifiable information—such as your name or email address—is not provided to them.

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