How to Promote Your Business and Share External Links on Instagram Stories

Instagram has become one of the most powerful platforms for businesses, creators, and individuals to connect with their audience. To make promotions easier and more effective, Instagram has officially rolled out the ability to share external links directly through Instagram Stories for all users. Earlier, this feature was limited to verified accounts or creators with a large follower base, but now it is accessible to almost everyone.

This update has opened new opportunities for brands, small businesses, influencers, and even regular users to drive traffic, spread awareness, and promote products or services using Instagram Stories.

Instagram Link Sticker: What’s New?

Instagram replaced the popular “Swipe Up” feature with a Link Sticker, making link sharing simpler and more interactive. Instead of swiping, followers can now just tap on the sticker to open the link.

According to Instagram, this feature is designed to:

• Help businesses promote products and services

• Spread awareness about important causes

• Support mental health and educational initiatives

• Increase engagement through interactive Stories

The Link Sticker blends seamlessly into Stories and allows users to customize its appearance, making promotions look more natural and engaging.

Why Sharing Links on Instagram Stories Matters

Instagram Stories have high visibility and engagement compared to regular posts. By adding external links, users can:

• Drive traffic to websites or online stores

• Promote blog posts, videos, or new launches

• Share booking links, event registrations, or offers

• Convert followers into customers

This makes Instagram Stories a powerful marketing tool, especially for small businesses and startups.

Pre-Requisites to Add Links on Instagram Stories

Before you begin, make sure you meet the following requirements:

• An active Instagram account (newly created accounts may not see the feature immediately)

• A stable internet connection

• The latest version of the Instagram app installed on your device

Once these conditions are met, you can easily add external links to your Stories.

Step-by-Step Guide to Add External Links on Instagram Stories

Step 1: Open Instagram and create a Story
Launch the Instagram app and swipe right from the home screen to open the Story camera. Capture a photo, record a video, or select media from your gallery.

Step 2: Access the Sticker menu
Tap on the sticker icon at the top of the screen to open the sticker tray.

Step 3: Select the Link sticker
From the available options, choose the Link sticker.

Step 4: Add your external URL
Paste or type the website link you want to share and tap on “Done.”

Step 5: Customize the Link sticker
Tap on the sticker to change its color and style so it matches your Story’s design.

Step 6: Share your Story
Place the sticker anywhere on the Story and publish it for your followers to see.

Tips to Promote Your Business Effectively Using Link Stickers

• Use clear call-to-action text like “Tap to Shop” or “Learn More”

• Place the sticker where it’s easy to notice

• Use engaging visuals and short captions

• Share Stories consistently for better reach

Final Thoughts

The ability to share external links through Instagram Stories has made digital promotion more accessible than ever. Whether you’re running a business, promoting content, or sharing useful resources, the Link Sticker feature helps you connect your audience directly to what matters most. With the right strategy and creative storytelling, Instagram Stories can become a powerful driver of traffic and growth.