How to Add a Customised Link Sticker to Your Instagram Story: Step-by-Step Guide

Instagram continues to enhance its Stories feature to make content sharing more interactive and creator-friendly. One of the most useful updates introduced by the platform is the ability to customise link stickers in Instagram Stories. This feature allows users to change both the text and colour of the link sticker, making it easier to match the sticker with the overall theme of the Story.

Earlier, adding links to Stories was limited to verified accounts or profiles with a large follower base. Instagram later removed this restriction and replaced the popular “Swipe Up” feature with Link Stickers, making links accessible to everyone. The latest update builds on that change by offering more personalisation options.

What Is the Customised Link Sticker Feature?

The customised link sticker lets users add a clickable URL to their Instagram Story and modify how the sticker appears. Instead of showing a default “Visit Link” label, users can now add their own call-to-action text, such as “Read More,” “Shop Now,” or “Check Details.” Along with text, Instagram also allows users to change the sticker’s colour to better blend with their Story design.

This feature is especially helpful for creators, businesses, and influencers who rely on Stories to drive traffic to websites, blogs, product pages, or other social platforms.

Why Instagram Introduced Custom Link Stickers

Instagram introduced link stickers as part of its decision to remove swipe-up links, aiming to make Stories more interactive and accessible. Stickers encourage engagement because viewers must tap on them directly, which also makes links more visible.

By allowing custom text and colours, Instagram gives users greater control over branding and presentation, ensuring that links feel like a natural part of the Story rather than an intrusive element.

How to Add a Customised Link Sticker to Your Instagram Story

Follow these simple steps to add and personalise a link sticker in your Instagram Story:

Step 1: Open the Instagram app on your smartphone.
Step 2: Tap on the plus (+) icon at the top of the screen.
Step 3: From the menu, select Story.
Step 4: Capture a photo or video using the camera, or select one from your gallery by tapping the thumbnail in the bottom-left corner.
Step 5: Once the image or video is selected, tap on the Sticker icon at the top of the screen.
Step 6: From the sticker tray, select the Link sticker.
Step 7: Enter the URL you want to share in your Story.
Step 8: Tap on Customise sticker text and type the text you want viewers to see.
Step 9: Place the link sticker anywhere on the Story screen.
Step 10: Tap on the sticker to change its colour. Currently, Instagram offers four colour options.
Step 11: Preview your Story and share it.

Important Things to Keep in Mind

• You can add only one link sticker per Story

• Make sure the text is clear and action-oriented

• Place the sticker where it is easy to see and tap

• Colour options are limited but may expand in future updates